B2C-B2M Automation Specialist

Pluxee; Porto; Presencial; EUR 30 000 - 48 000; Tempo integral

Resumo da oferta

Pluxee, a global leader in Employee Benefits and Engagement, is seeking a B2C/B2M Automation Specialist to develop and optimize marketing automation strategies. You will execute personalized campaigns, manage lead generation and nurturing, and improve the overall customer and merchant journey through automation and CRM integration.

You will design segmentation and personalization tactics, plan and optimize lifecycle campaigns, and collaborate with marketing, product, and sales teams to drive

Qualificações

• 3–5 years of experience in marketing automation, with proven results in B2C or B2M contexts.
• Hands-on expertise with platforms such as Brevo, HubSpot or similar.
• Experience in lead acquisition, audience expansion, and lifecycle marketing.

Responsabilidades

• Manage and optimize B2C and B2M marketing automation platforms to support engagement, lead generation, retention and conversion.
• Design and implement audience segmentation and personalization tactics to improve campaign effectiveness.
• Plan, execute, and optimize email and lifecycle campaigns using behavioral triggers and real-time data.
• Develop and optimize lead generation and nurturing workflows to increase merchant and customer conversion.
• Refine lead scoring models to prioritize high-value prospects and improve ROI.
• Collaborate with cross-functional teams to align automation with business objectives.

Conhecimentos

Marketing automation

Lead generation

Audience segmentation

Personalization

Lifecycle marketing

CRM integration

Formação académica

Bachelor's degree in Marketing

Ferramentas

Brevo

HubSpot

Salesforce

Descrição da oferta de emprego

Pluxee is a global player in Employee Benefits and Engagement that operates in 28 countries. Pluxee helps companies attract, engage, and retain talent thanks to a broad range of solutions across Meal & Food, Well-being, Lifestyle, Reward & Recognition, and Public Benefits.

Powered by leading technology and more than 5,600 engaged team members, Pluxee acts as a trusted partner within a highly interconnected B2B2C ecosystem made up of more than 500,000 clients, 37 million+ consumers and 1.7 million+ merchants.

Conducting business for more than 45 years, Pluxee is committed to creating a positive impact on local communities, supporting well-being at work for employees, and protecting the planet.

As a B2C/B2M Automation Specialist, you will be responsible for developing and optimizing marketing automation strategies for both end-users (B2C) and merchant partners (B2M). You will execute personalized campaigns, manage lead generation and nurturing processes, and improve the overall customer and merchant journey through automation and CRM integration. Your role will be instrumental in improving engagement, retention, and conversion across both segments

.

ge :
What you'll be do

• ing:
  Manage and optimize B2C and B2M marketing automation platforms (e.g., Brevo, HubSpot) to support engagement, lead generation, retention, and conversion strate
• gies.
  Design and implement audience segmentation and personalization tactics to improve the effectiveness of automated camp
• aigns.
  Plan, execute, and continuously improve email and lifecycle campaigns based on behavioral triggers and real-tim
• e data.
  Develop and optimize lead generation and nurturing workflows to increase the quality and conversion of merchan
• t leads.
  Manage and refine lead scoring models to prioritize and convert high-value prospects eff
• iciently.
  Support growth initiatives through audience expansion strategies, acquisition database management, list sourcing, enrichment and activation workflows to increase merchant prospect volume and pipeline g
• eneration.
  Ensure seamless integration with CRM tools (e.g., Salesforce, Microsoft Dynamics) to maintain data consistency an
• d tracking.
  Monitor campaign performance, interpret insights, and optimize ROI, customer lifetime value (LTV), and conve
• rsion rates.
  Collaborate with cross-functional teams (digital marketing, product, sales) to align automation strategies with busines
• s objectives.
  Stay informed on best practices, trends, and innovations in marketing automation and customer journey

optimization.

• You're a match :
  Minimum 3-5 years of experience in marketing automation, with proven results in B2C and
• /or B2M contexts.
  Hands-on expertise with platforms such as Brevo, Hu
• bSpot, or similar.
  Experience in lead acquisition strategies, audience expansion, prospect database management and outbound marketing ini
• tiatives is a plus.
  Strong understanding of audience segmentation, personalization, lifecycle marketing,
• and lead management.
  Demonstrated experience in designing and optimizing email marketing and a
• utomation strategies.
  Analytical mindset with the ability to track, interpret, and act on
• data-driven insights.
  Collaborative spirit with strong communication skills and the ability to w
• ork cross-functionally.
  Strategic and results-oriented, capable of tailoring automation to both consume
• r and merchant journeys.
  Bachelor's degree in Marketing, Business, or a
• related field is a plus.
  Full worki

n

g proficiency in English.

Global Marketing)
Your team :
You will be part of the Digital Marketing Spoke team covering France, Portugal, Tunisia and Morocco. You will report to the Spoke B2B Digital Marketing Orchestration Manager and work closely with key country stakeholders

es, and product.
Your Location
**This job opportunity is restricted to F

rance,

Tunisia and Morocco. Happy at work1) A meaningful job: Be the change! Help us build the future of employee benefits by bringing to life sustainable and personalized experiences and contribute to make a real impact on millions of lives. Our business model delivers not just for individuals but their communities too, by supp

orting local businesses and economies.2) A great culture: People matter - a lot! Be part of a multicultural team that moves as one in a fast paced and innovative environment. We respect and care authentically about our people, we embrace well-being and work-life balanc

e, new ideas and we have a lot of fun!3) An empowering environment: Be yourself! At Pluxee we proudly embrace diversity and value the uniqueness of our talents, fostering an inclusive workplace where all abilities are celebrated, and equal learning

and growing opportunities are a given.