Marketing Tech Principal - Growth & Personalization

Farfetch; Porto; Ibrido; EUR 90.000 - 140.000; Tempo pieno

Vantaggi offerti da questo lavoro

Pension scheme

Flexible benefits

Health insurance

Hybrid work

Descrizione del lavoro

Farfetch, a global luxury fashion tech platform, is seeking a Senior Principal Marketing Tech to lead strategic development and optimization of marketing technology solutions. You will drive data-driven growth by improving channel performance across SEM, paid social, display and CRM, reporting to the VP Growth Marketing.

The role combines hands-on architecture with leadership across marketing, product, data science, and engineering; a strong technical background in APIs and data architecture is

Competenze

• Experience building and integrating marketing tech platforms.
• Strong understanding of data privacy in marketing.
• Ability to translate tech concepts to business strategies.
• Experience in ecommerce marketing is a plus.

Mansioni

• Architect and oversee marketing tech integrations across channels.
• Collaborate with marketing, product and engineering to define scalable solutions.
• Ensure privacy compliance while maximizing first‑party data.
• Define governance and training for marketing tech and AI adoption.
• Work toward a single customer view across touchpoints.
• Enhance product feeds for paid and organic channels.

Conoscenze

CDPs

Marketing analytics

REST APIs

Data architecture

Marketing automation

Cross-functional leadership

Descrizione del lavoro

Farfetch, a global luxury fashion tech platform, is seeking a Senior Principal Marketing Tech to lead strategic development and optimization of marketing technology solutions. You will drive data-driven growth by improving channel performance across SEM, paid social, display and CRM, reporting to the VP Growth Marketing.

The role combines hands-on architecture with leadership across marketing, product, data science, and engineering; a strong technical background in APIs and data architecture is