Marketing Manager - Serenity, Active & Pure

Serenity - The Art of Well Being; Albufeira; On-site; EUR 30,000 - 50,000; Full time

Benefits offered by this job

Competitive salary

Benefits

Beautiful work location in Albufeira

Job summary

A wellness brand located in Albufeira is looking for a passionate Marketing Manager to lead marketing strategies for their key brands. This role requires overseeing digital channels, managing content creation, and optimizing campaigns to enhance engagement. Candidates should have at least 3 years of experience in marketing management, excellent communication skills in both Portuguese and English, and a strong understanding of digital marketing tactics. Competitive salary and benefits are offered.

Qualifications

• 3+ years of experience in marketing management, preferably in wellness, hospitality, or lifestyle.
• Expertise in websites, social media, digital marketing, and analytics.
• Creative thinker with excellent communication and storytelling skills.

Responsibilities

• Design and implement comprehensive digital marketing strategies.
• Oversee content creation for websites and digital platforms.
• Manage and grow the brand's presence on social media.
• Monitor KPIs and use data to optimize marketing efforts.

Skills

Digital marketing

Content creation

Social media management

Data-driven decision-making

Excellent communication

Education

Bachelor's degree in marketing, Communications, or Business

Tools

Google Analytics

Social media insights

Job description

UHM (United Hospitality Management) is a progressive hospitality company committed to fostering wellness and holistic health. We aim to inspire individuals to live healthier, more balanced lives through our premium wellness services and products. We are seeking a passionate and proactive Marketing Manager to lead and drive marketing strategies for our key wellness brands: Serenity, Active by Serenity, and Pure.

Job Overview

We are looking for an experienced Marketing Manager to oversee the marketing efforts for Serenity, Active, and Pure wellness brands. Based in Albufeira, Algarve, this role requires 3+ years of experience in marketing management. You will manage digital channels, digital marketing campaigns, PR & Communications, agency relationships, and ensure brand consistency across all channels.

Key Responsibilities

• Design and implement comprehensive digital marketing strategies aligned with the brand and business goals, ensuring measurable impact.
• Oversee content creation for websites, press, social media, email campaigns, and other digital platforms, ensuring alignment with wellness trends and audience interests.
• Optimize website content for search engines, managing digital marketing campaigns, and analyzing performance metrics to enhance visibility, traffic and conversions.
• Manage and grow Serenity´s presence on social media platforms, engaging with followers responding to queries, and fostering a strong online community through interactive content.
• Develop and execute email marketing campaigns to nurture leads and retain customers.
• Collaborate with influencers and wellness advocates to enhance brand credibility and reach.
• Monitor key metrics (KPIs), analyze performance data, and generate reports to optimize marketing efforts. Utilize tools such as Google Analytics, social media insights, and other platforms for data-driven decision-making.
• Identify strategic partnerships within the wellness industry to expand reach and engagement, including sponsorships, co-branding opportunities, and affiliate programs.
• Plan and supervise paid advertising campaigns across Google Ads, social media, and other relevant digital platforms, optimizing budget allocation for maximum ROAS.
• Stay up to date with digital marketing trends, tools, and best practices to keep the brands ahead of the competition.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 3+ years of experience in marketing management, preferably in wellness, hospitality or lifestyle.
• Expertise in websites, social media, digital marketing, and analytics.
• Excellent communication, strategic thinking abilities, and work under pressure.
• Expertise in data-driven decision-making, conversion rate optimization (CRO), and customer journey mapping.
• Experience in developing video marketing, influencer marketing, and user-generated content strategies.
• Creative thinker with excellent communication, storytelling, and copywriting skills in Portuguese and English.
• Ability to work independently and collaboratively in a fast-paced environment.
• Work with leading wellness brands in a growing industry.
• Collaborative environment and a beautiful location in Albufeira, Algarve.
• Competitive salary and benefits.

If you are a results-driven marketing manager with a passion for wellness, we’d love to hear from you! Apply now and be a part of our mission to inspire healthier lives.