Lifecycle Marketing Manager

Datacamp; Faro; Presencial; EUR 40 000 - 65 000; Tempo integral

Resumo da oferta

DataCamp, a global online learning platform, seeks a hands‑on Lifecycle Marketing Manager to own and scale automated communications across email, push, web push, and in‑app channels. You will drive execution at scale, refine campaigns, and partner with the Director of Lifecycle Marketing on strategy while ensuring flawless delivery and measurable impact.

You’ll collaborate across teams to organize the campaign calendar, gather learnings, and translate them into robust programs for enterprise,

Qualificações

• Bachelor’s degree in Business, Marketing, STEM or related field.
• 2–3 years managing automated lifecycle communications with email systems (Iterable, SFMC, Braze).
• Experience with CDP and HTML; strong Liquid personalization.
• SQL knowledge to pull data and generate reports.

Responsabilidades

• Execute, refine, and optimize multi‑channel lifecycle campaigns across email, push, web push and in‑app.
• Collaborate with teams to plan and optimize the ad hoc campaign calendar.
• Own the test‑learn‑optimize roadmap and scale messaging for a global audience.
• Turn insights into shipping programs that improve user experience and engagement.

Conhecimentos

Lifecycle marketing

Email campaigns

SQL

HTML knowledge

Liquid personalization

AI productivity

Project management

Formação académica

Bachelor's degree in Business/Marketing/STEM

Ferramentas

Customer.io

Iterable

Braze

SFMC

CDP

Descrição da oferta de emprego

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 20million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

About the role

We're looking for a hands‑on, detail-oriented Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications that help learners start, stick with, and succeed on DataCamp. Operating at meaningful scale (150+ automated email programs and millions of monthly sends), you'll partner with the Director of Lifecycle Marketing on campaign strategy while fully owning flawless execution of our test‑learn‑optimize roadmap.

You collaborate intensely with your team member organising, executing and optimising the adhoc campaign calendar ensuring that learnings are gathered and leveraged across both verticals with the final goal to create an outstanding user experience across all messaging channels and for a global audience which comprises enterprise, B2C, academic subscribers as well as registered users without a subscription. This is an individual contributor role with an execution‑forward remit.

This is more than designing beautiful emails or writing compelling copy, we are looking for someone who understands the technical foundations behind the messaging channels and is able to scale a messaging program which meets the user where they are at while optimizing the setup for manageability and robustness.

If you love turning insights into shipping programs across email, mobile push, web push, and in‑app notifications, we'd love to meet you.

About you

At DataCamp, we seek individuals who embody our core values of data‑driven decision‑making, action, transparency, ownership, and customer focus. You thrive in a fast‑paced, high‑performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the /"why"/ behind our goals and take ownership to drive the business forward. You're a collaborative team player who values transparency and always seeks to improve and innovate.

Qualifications

• Bachelor's Degree in Business, Marketing, STEM or related field.
• 2-3 years work experience managing automated lifecycle communication - Experience with Customer.Io or other email systems (Iterable, SFMC, Braze) and managing multichannel CRM campaigns.
• Experience working with a CDP preferred - Working understanding of HTML and strong knowledge on how to use Liquid for messaging personalization - Strong attention to detail with a commitment to flawless execution.
• SQL knowledge with the ability to independently pull data and generate reports.
• Data‑driven, analytical and tech affine and proven ability to utilise AI meaningfully to optimise productivity at work - Strong project management - highly organized and able to efficiently coordinate multiple projects and contributors.
• Self starter with a strong sense of ownership and accountability.

Why Datacamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start‑up. Here are just a few of the reasons why you'll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible!
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we're awesome!