Head of Social Ad (creative)

Sova; Lisboa; Hybrid; EUR 33,000 - 51,000; Full time

Benefits offered by this job

Hybrid work model

International exposure

Employee access to supplements

Job summary

SOVA is building a leading European brand in hormonal health. We are seeking a driven creative strategist to translate customer insights into compelling paid social content and ad concepts.

You will partner with our Media Buyer to define who we speak to, craft messages, and own creative development from research to final export, in a fast-growing, mission-driven environment. Join a hybrid team, work directly with founders, and help scale Europe-wide campaigns across channels while shaping the

Qualifications

• At least 1 year in creative strategy, consumer insights, UX/market research, or paid social content (ideally in DTC).
• Curious, fast-moving, and able to treat underperforming ads as learnings.
• Ownership mindset and attention to detail.

Responsibilities

• Own the creative development process from research to briefing, production feedback, launch, and iteration.
• Turn customer insights and product benefits into compelling creative angles for the target audience.
• Write persuasive hooks, scripts, headlines, and CTAs for paid social, especially Meta.
• Create briefs for video editors, designers, and UGC creators covering message and visuals.
• Analyze performance to understand what worked and why; track trends and competitor activity.
• Use AI tools to accelerate research and ideation without compromising quality.

Skills

Creative strategy

Consumer insights

UX/market research

Paid social content

Job description

At SOVA, we have an ambitious mission: to revolutionise women's health across Europe — and beyond. Our goal is to become the leading brand in hormonal health, offering natural and effective solutions for women at every stage of their lives.

Founded in 2021 by Eva and Solène, two sisters diagnosed with PCOS, SOVA was born from frustration with the lack of solutions available. Today, we are transforming that frustration into action. With +200% growth in the past year, we are now on a mission to scale from €4M to €40M in revenue, with a major international expansion ahead.

SOVA develops high-quality supplements in collaboration with leading experts, trusted and recommended by healthcare professionals.

Joining SOVA means:

• Playing a key role in a fast-growing, impact-driven company.
• Taking full ownership of a strategic area and driving its success.
• Working directly with the founders and an ambitious team passionate about women's health.
• Being part of an adventure that combines entrepreneurship, innovation, and a strong mission.

YOUR ROLE

In hormonal health, the best paid ad is the one that is both true and compelling. You'll be the person who understands our customer and our science deeply enough to make that happen.

Working hand in hand with our Media Buyer, you'll own the what and why of our ads: which women we speak to, which problems and beliefs matter most to them, and which messages earn their trust. The Media Buyer owns budgets, bidding, and scaling. You make the creatives yourself, from research to final export.

YOUR RESPONSIBILITIES

• Take ownership of the creative development process, from research and concept creation to briefing, production feedback, launch, and iteration;
• Turn customer insights, product benefits, reviews, and beauty trends into compelling creative angles for our target audience;
• Write persuasive hooks, scripts, headlines, and CTAs designed to perform across paid social, particularly Meta;
• Create clear, detailed briefs for video editors, designers, and UGC creators, covering the message, structure, visuals, and intended outcome;
• Analyse performance at the concept, angle, hook, and format level to understand what worked, what did not, and why;
• Track competitor activity and emerging trends while finding original ways for SOVA to stand out;
• Use AI tools to accelerate research, ideation, scripting, and iteration without compromising the quality of the work.

YOUR PROFILE

• At least one year in creative strategy, consumer insights, UX/market research, or paid social content, ideally in DTC
• Stay curious, move quickly, and treat underperforming ads as opportunities to learn, improve, and test again;
• Take ownership of your work, priorities, and results;
• Be hands-on, organised, and comfortable managing multiple concepts and projects without losing attention to detail;
• Bring an open mindset, welcome feedback, and continuously look for ways to strengthen your thinking, craft, and impact.
• Curious about women's health
• Strong English; French or other European languages are a plus

WHAT WE OFFER

• A real role with impact - your work directly shapes a fast-growing company
• International exposure as we expand across Europe
• Hybrid setup - 3 days on-site, 2 days remote
• Access to all our supplements, of course

RECRUITMENT PROCESS

• Initial fit call with Caetana (HR Manager)
• Live Case study with Eva (Founder & CEO)
• Final interview with - Thibault (co-CEO)