Head of Product Engineering Reach AI Labs Inc.

Abundant Code; Lisboa; On-site; EUR 140,000 - 190,000; Full time

Benefits offered by this job

Health coverage

MacBook provided

Flexible time off & parental leave

Job summary

Reach AI Labs Inc. in Lisbon seeks a Head of Product Engineering who will own product and engineering end to end, write production code daily, and shape the platform, internal tools, and AI-native operating system. You’ll start as an exceptional IC and then build and lead a lean, high-performance team.

This role sits at the heart of a fast-growing, bootstrap-focused company. You’ll partner with the CEO, balance shipping with quality, and scale the team as Reach expands its presence across Europe

Qualifications

• Own the product and engineering end to end
• Write production code daily while scaling the platform
• Lead by example and grow a lean, high-performance team

Responsibilities

• Own the product and engineering end to end; decide what to build with the CEO and ship it.
• Build the platform, internal tools and AI-native operating system; ship end to end from data to production.
• Lead by example, hire and grow the team, set the bar for speed and quality, and grow into leading product and engineering.

Job description

Head of Product Engineering Overview

• Company Name: Reach AI Labs Inc.
• Job Role: Head of Product Engineering
• Qualifications: Not specified
• Category: I
• Job Type: Full Time
• Location: Lisbon, Lisbon, Portugal

You’ll own product, and you’ll write code every day: our customer platform, the internal tools our team runs on, and the AI-native operating system behind how Reach works. You’ll take what we have today and make it much better.

You’ll start as an exceptionally strong individual contributor who leads by example. As Reach scales, you’ll build and lead the team. We plan to stay lean, which is why we need a builder first.

About Reach

At Reach we’re building the operating system to help companies monitor and control their visibility in AI search. We combine our platform, custom AI agents, and the top 1% of hands‑on experts in organic growth (SEO & AEO) to help companies show up when buyers are researching and comparing solutions on Google and inside AI search engines like ChatGPT and Perplexity, and turn that visibility into pipeline and revenue.

We reached $1.4M ARR in 14 months, basically bootstrapped, and we’re scaling to $10M ARR by the end of 2027. We’ve been doing this for companies like Globalfy, Praktika.ai, LegalFly, ColdIQ (#1 Clay worldwide sales agency), Indie Campers, Carro, Fidelidade, Fraudio, Noxus and others.

A few recent results:

• Grew Indie Campers’ revenue attributed to AI search by +1,318.62% YoY (14x) and organic search revenue by +7.85% YoY across 2025, delivered during a full website migration. Read the case study.

• Helped ColdIQ influence $506K in signed contract value from organic and AI search in ~4 months, making SEO and AI search their #1 traffic source with organic traffic up 7.3x. Read the case study.

• Took Carro from a 0% to 34.58% AI citation rate (4.5x the nearest competitor) and the #3 most‑cited domain in their category, now consistently closing 7‑figure deals sourced from AI search. Read the case study.

You can see more of the results we get for our customers here.

We’re turning services into software to disrupt the $150B+ SEO/AI Search market, which will get drastically bigger as search behavior shifts to AI and ad budgets follow.

“The global SEO and AEO services market will grow to $171 billion by 2030 from $81.4 billion last year”, Wall Street Journal

The team

We’re a team of founders, AI engineers, and SEO & AEO specialists passionate about creating a category defining company that moves fast and has fun doing it.

Here’s a look at what life on the team is like. This is our latest company retreat:

Our team has a proven track record of building and scaling fast growing tech companies. Jose Velez (CEO) was the solo founder & CEO of Rely.io, an internal developer portal used by top engineering orgs like ESPN Bet and Feedzai, and launched AI products that reached #1 Product of the Day and #1 AI Product of the month on Product Hunt. He raised $3.6M from top-tier firms like J12 Ventures, Shilling Capital Partners, Techstars NYC, and TheVentureCity, as well as from notable angels.

Alex Muresan (founding Head of Growth) is a 4x founder with 2 exits, and an operator who bets on distribution over product.

Bernardo Ferreira (founding AI search strategist) led the strategy behind more than 250M organic visits and €100M+ in revenue attributed to SEO at Worten (think Iberian Amazon) in 2024.

Location

This role is based in Lisbon, in person, working side by side with our engineering team. If you need to relocate, we’ll support it, including visa sponsorship where possible. Expect regular travel to our New York hub.

The opportunity: why this role?

• You own product and engineering, end to end. There’s no product manager to hand things to. You decide what to build with the CEO as your partner, then you build it and ship it.

• You build the whole system. The platform our customers use, the tools our strategists and sales team use everyday, and the agents that run the company. Few roles let you shape both the product and how the company operates.

• Real customers, real usage. Paying customers and our own expert team use our software every day. What you ship gets used within days.

• Lean on purpose. You’ll hire and lead engineers as we grow, and we’ll keep the team small. Your edge comes from AI and from what you build.

• Right in the middle of the AI search shift. How buyers find and choose companies is moving to ChatGPT, Perplexity and Google’s AI. We work on that every day.

• Meaningful equity and a front‑row seat to how a category‑defining company gets built.

The Role

You will own three things:

1. Own the product

Decide what we build, and make sure it moves the business.

• Stay close to the work: talk to customers and to our strategists every week, and find where things are slow, manual or unclear.

• Own the roadmap with the CEO: what we build next, what we don’t build, and why.

• Turn services into software: take what our experts do by hand today and turn it into product.

• Measure what you ship: usage, time saved, customer results and revenue. Fix what doesn’t work.

2. Build the platform, internal tools and AI-native operating system

You’ll write code every day. You’ll take what we have and make it faster, more reliable and easier to build on.

• The Reach platform: the product our customers use to monitor and grow their visibility in Google and AI search.

• Internal tools: the apps our team runs on everyday, for account research, customer delivery, reporting and sales.

• Our AI-native operating system: the agents, skills and workflows that run research, delivery, sales and operations across Reach.

• Ship end to end: data, backend, frontend and AI, all the way to production.

3. Lead by example, then build the team

• Set the bar for how we build: speed, quality, and how we use AI to write and run software.

• Work with our three engineers every day: architecture, code reviews and priorities.

• Hire the next engineers when the work clearly calls for it, and keep the team lean.

• Grow into leading product and engineering as Reach scales.

• are a 10x product builder. You’ve taken products from idea to real users, mostly with your own hands.

• have owned product end to end: deciding what to build, building it, launching it and measuring it.

• are a strong full‑stack engineer across data, backend, frontend and LLMs, and you still ship production code every week.

• are AI native. You build with AI coding agents every day, and you design products where AI does real work.

• are passionate about search: SEO, AI search, and the tools companies use to win on Google and inside ChatGPT.

• ideally have a background in growth and go‑to‑market. You’ve built for growth, worked closely with sales and marketing, or grown a product yourself.

• have product taste. You care how the product feels and you know when something is ready to ship.

• want to lead by example and grow into leading a small, exceptional team.

Bonus points:

• You’ve worked on an SEO, AI search, marketing or GTM product.

• You’ve been a founder, or an early engineer at a startup that scaled.

• You’ve built agents or internal tools that changed how a company works.

This isn’t for everyone (our culture is demanding)

We’re building something extraordinary, and that requires extraordinary commitment. We’re not the right place for everyone. Before applying, ensure you’re ready for:

• High-Performance Environment: We move fast and expect exceptional results. If you prefer comfort over challenge, this isn’t your place.

• Passion-Driven Work: We’re deeply passionate about our mission, which sometimes means flexible hours to deliver on our commitments.

• Constant Evolution: Our technology, strategies, and processes will change frequently as we learn and grow. If you’re not highly adaptable or don’t enjoy constant learning, you’ll struggle.

• Direct & Honest Communication: We value candid, straightforward feedback. If you prefer politeness over absolute clarity, our culture might feel uncomfortable.

Tools

TypeScript, React and Next.js, Python, Postgres, Google Cloud, LLMs from Anthropic, OpenAI and Google, and AI coding agents like Claude Code and Cursor every day. You’ll have a free hand to change the stack wherever it makes us faster.

Our commitment to the founding team

We’re not looking for employees; we’re looking for partners. Our compensation and benefits are designed to align with that philosophy. We want you to have a massive stake in the outcome, the best environment to do your work, and the support you need to focus on the mission.

Founder-Level Ownership & Compensation

This is a key role on our founding team, with compensation structured for immense upside.

• Meaningful Ownership: A life-changing stock option package that reflects your impact and commitment, with a standard 4-year vest and 1-year cliff. You’ll have a real stake in the company you’re building and directly benefit from its success.

• Early-Stage Salary: A competitive early-stage salary, designed to scale significantly with future funding and revenue.

• Scales With Milestones: As we hit our milestones, your compensation scales to competitive market rates, with significant increases tied to future funding and revenue.

Built to Work In Person

We care deeply about working together. Speed, collaboration, and serendipity are our greatest competitive advantages, and they happen when a brilliant team is in the same room.

• Real hubs in Lisbon and New York: Well‑equipped spaces designed for deep work and fast iteration.

• Time together, in person: We solve the hardest problems at the whiteboard, not on a scheduled Zoom call.

• Incredible team retreats: We come together to build, and we celebrate our wins together with yearly retreats to amazing locations.

Growth & Connection

• Stay on the cutting edge: We’ll cover travel to the most important conferences in our space. You’ll be a face of Reach in the community.

• Meet our customers: Travel to meet the companies we work with. Firsthand empathy is critical to building a great company.

The Essentials, Covered

These aren’t perks; they’re the essentials you need to do your best work without worry.

• Health coverage: Top‑tier medical benefits for you.

• The best tools for the job: A brand-new, fully-loaded MacBook of your choice and any other software or hardware you need to be productive.

• Flexible time off & parental leave: We trust you to manage your time. Take the vacation you need to recharge, and we offer parental leave for new parents.

*Our job titles may encompass various career levels, and the actual base pay for this position will be determined based on multiple factors including training, transferable skills, work history, business requirements, and market conditions. Additionally, this role is eligible for equity and comprehensive benefits.

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