Head of Marketing

OnTheGoSystems Ltd.; Lisboa; Remote; EUR 42,000 - 66,000; Full time

Benefits offered by this job

Remote-friendly

Flexible hours

Job summary

OnTheGoSystems, the company behind WPML, Toolset, and PTC, seeks a hands-on, AI-native marketer to own marketing and shape our approach. You will work directly with clients, analyze data, and implement AI-driven workflows to deliver real marketing work.

You’ll operate across SEO, content, retention, paid ads, and client analytics, using Claude and our internal systems. This is a technical, autonomous role in a flexible remote environment, reporting to the CEO.

Qualifications

• Uses AI agents, automation, and advanced AI workflows with demonstrable results.
• Hands-on and comfortable with the technical side of marketing.
• Curious and able to understand customers and the business before proposing solutions.

Responsibilities

• Own and drive key marketing areas (SEO, content partnerships, customer marketing, paid advertising, analytics).
• Identify opportunities, execute plans, measure impact, and iterate.
• Collaborate with product and CEO teams to shape marketing strategy.

Skills

AI-driven marketing

Hands-on marketer

Technical marketing

Customer research

Data analysis

Automation workflows

Tools

Claude AI

Analytics tools

Marketing automation platforms

Job description

At OnTheGoSystems, the company behind WPML, Toolset, and PTC, we're looking for a hands-on, AI-native marketer who wants to take ownership of marketing and help shape how we do it.

AI is a core part of how we work. We're looking for someone who already uses AI agents, automation, integrations, and structured workflows to get real marketing work done - and can show us what they've achieved with them.

This is also a technical role. We've built our own analytics, newsletter, and marketing automation systems, so you should be comfortable working with technical tools, setting up a local development environment, and using tools like Claude to help you navigate technical tasks.

You won't be joining an established marketing team or following a fixed playbook. You'll have the freedom to talk to our clients, understand our business, find the strongest opportunities, and decide what marketing should focus on next.

What You'll Work On

Several areas currently need an owner:

• SEO / GEO / AEO
• Content and collaborations with partners, authors, and bloggers
• Marketing to existing customers, including retention and expansion
• Paid advertising
• Client analytics
• Other marketing opportunities you identify

You'll work hands-on, from identifying an opportunity through execution, measurement, and improvement.

Your First Weeks

We don't expect you to arrive with all the answers. We want you to understand the business first and then decide what should be done.

You'll:

• Learn our products, industry, competitors, and ecosystem
• Speak directly with customers to understand their needs and how they see our products
• Look at our data, existing activities, and opportunities
• Identify where marketing can have the biggest impact
• Build a concrete plan for the areas you propose to own and explain why

What We're Looking For

• You already use AI agents, automation, and advanced AI workflows in your everyday work and can show us concrete results
• You're hands-on and comfortable with the technical side of marketing
• You're curious and take time to understand customers and the business before proposing solutions
• You can work across different areas of marketing and turn ideas into action
• You understand how marketing connects to business results
• You have experience marketing technical products, ideally software, SaaS, WordPress, or similar
• You work independently and can move things forward without detailed instructions
• You're comfortable working in an environment where priorities can change and not everything is defined in advance

Why Join Us

OnTheGoSystems is a profitable, self-funded product company growing since 2007. WPML powers more than 1.5 million websites worldwide.

You'll have real ownership and the freedom to help build our marketing approach, work directly with our CEO and product teams, experiment with AI, and turn your ideas into real marketing initiatives.

We care about the people we work with and want to support them beyond their day-to-day work. Along with the flexibility of working remotely, we offer perks and benefits that support both work and life.

If you're excited about building marketing with AI, getting hands-on, and having the freedom to shape what comes next, we'd love to hear from you.