GTM & GA Analytics Leader

Nestlé USA; Linda-a-Velha; Híbrido; EUR 45 000 - 70 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible working environment

Meal allowance card

Local and international exposure

Competitive salary + annual bonus

Career progression

Resumo da oferta

Nestlé Business Solutions (NBS) is seeking a digital analytics specialist to collaborate with marketing and IT to capture and optimize campaign data. You will implement and maintain Google Tag Manager and Google Analytics tracking, troubleshoot issues, and translate data into actionable insights for marketing strategies.

You will work with cross-functional teams, ensure privacy compliance, and contribute to data visualization efforts using Power BI/Looker Studio.

Qualificações

• University Degree ideally specialized in Marketing, Computer Science or related field.
• +

Responsabilidades

• Gather tracking requirements for campaigns and initiatives.
• Implement and test tracking codes in Google Tag Manager.
• Monitor and maintain existing tracking codes; troubleshoot issues.
• Analyze data to provide insights for optimization and reporting.
• Train teams on Google Tag Manager best practices and data privacy.
• Ensure compliance with data privacy regulations.

Conhecimentos

Google Tag Manager

Google Analytics

HTML

JavaScript

Data privacy compliance

Power BI

Looker Studio

Agile methodologies

Project management

Communication skills

Formação académica

University Degree in Marketing / Computer Science

Ferramentas

Google Tag Manager

Google Analytics

HTML

JavaScript

Power BI

Looker Studio

GCP

BigQuery

Azure

Descrição da oferta de emprego

Nestlé Business Solutions (NBS) is seeking a digital analytics specialist to collaborate with marketing and IT to capture and optimize campaign data. You will implement and maintain Google Tag Manager and Google Analytics tracking, troubleshoot issues, and translate data into actionable insights for marketing strategies.

You will work with cross-functional teams, ensure privacy compliance, and contribute to data visualization efforts using Power BI/Looker Studio.