Global Product & Audience Marketing Lead

iCapital Network, Inc.; Lisboa; Híbrido; EUR 120 000 - 180 000; Tempo integral

Resumo da oferta

iCapital Network, Inc. in Lisbon, Portugal, is seeking a VP/SVP, International Product & Audience Marketing to drive product positioning, GTM strategies, and audience engagement across LATAM and Canada. You will collaborate with Product, Platform Solutions, and regional leaders to ensure offerings are effectively positioned outside the U.S.

and translated into compelling client-focused materials. The role requires strong financial services knowledge, experience leading multi-channel campaigns,

Qualificações

• 10+ years of experience in product marketing, audience marketing, asset management, wealth management, fintech, or financial services.
• Strong understanding of private markets, alternatives, investment products, or wealth management.
• Experience developing go-to-market strategies, product positioning, and multi-channel marketing campaigns.
• Proven ability to translate complex concepts into compelling, client-focused marketing materials.
• Strong stakeholder management and communication skills.
• Experience working across international markets and multiple time zones.
• Fluent in English; additional languages are a plus.

Responsabilidades

• Develop and execute go-to-market plans for products, solutions, and platform capabilities.
• Partner with Client Solutions, Product, and regional leadership to translate business priorities into actionable marketing strategies.
• Support the international launch and adoption of new offerings, ensuring clear and differentiated positioning.
• Develop audience-led marketing programs targeting wealth managers, banks, and advisors.
• Drive regional campaigns, thought leadership initiatives, webinars, content programs, and event-related marketing activities.
• Partner with U.S.-based Demand Generation and Digital teams to optimize engagement and audience growth.
• Adapt U.S. marketing materials for regional use where possible, ensuring relevance, compliance, and commercial effectiveness.
• Develop new sales enablement content, presentations, messaging frameworks, and client-facing materials.
• Collaborate with Compliance and Legal teams to support regional regulatory requirements.

Conhecimentos

Go-to-market strategies

Product marketing

Audience marketing

Stakeholder management

Content creation

Client-focused messaging

English fluency

Descrição da oferta de emprego

iCapital Network, Inc. in Lisbon, Portugal, is seeking a VP/SVP, International Product & Audience Marketing to drive product positioning, GTM strategies, and audience engagement across LATAM and Canada. You will collaborate with Product, Platform Solutions, and regional leaders to ensure offerings are effectively positioned outside the U.S.

and translated into compelling client-focused materials. The role requires strong financial services knowledge, experience leading multi-channel campaigns,