Global PR Lead: Data-Driven Pet Marketplace

Pet Media Group (PMG); Lisboa; Presencial; EUR 70 000 - 90 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Direct access to founders

Competitive compensation

Resumo da oferta

Pet Media Group (PMG) is expanding its communications function with a data-driven PR leader. You will turn marketplace data into compelling stories, manage the group editorial calendar across seven markets, and own transparency reporting for journalists and stakeholders.

You will leverage AI tools daily to draft, localise and automate workflows while briefing country leads and founders as spokespeople. Native English, with a proven track record, is essential.

Qualificações

• 5+ years in PR, communications or journalism with national/major regional coverage.
• Track record of building stories from data, not just distributing releases.
• Daily, active use of AI tools for research, drafting, localisation and workflow automation.
• Native-level English, written to journalist-ready standard.
• Able to brief agencies/freelancers and hold them to account.

Responsabilidades

• Turn marketplace data into publishable stories with real-time data and core survey questions across markets.
• Build and run the group editorial calendar around seasonal hooks for multiple markets.
• Own trust and safety transparency reporting for journalists and stakeholders.
• Mine breeder reviews, Trustpilot and support conversations for human-interest stories.
• Become PMG's press desk and manage journalist relationships on behalf of PMG.
• Prepare country leads and founders as spokespeople with talking points and Q&A.

Conhecimentos

PR strategy

Data journalism

AI tools

Spreadsheets

Storytelling

English fluency

Ferramentas

Claude

ChatGPT

Tableau

Power BI

Descrição da oferta de emprego

Pet Media Group (PMG) is expanding its communications function with a data-driven PR leader. You will turn marketplace data into compelling stories, manage the group editorial calendar across seven markets, and own transparency reporting for journalists and stakeholders.

You will leverage AI tools daily to draft, localise and automate workflows while briefing country leads and founders as spokespeople. Native English, with a proven track record, is essential.