Expansion Manager [France]

Emma Sleep; Lisboa; Híbrido; EUR 45 000 - 68 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Private Health Insurance

Office in Lisbon (Parque das Nações)

International team

Resumo da oferta

Emma Sleep, the world’s largest D2C sleep brand, seeks a Franchise Development Lead for France. You will own the transition of a 30-store distributor network to franchise, build a robust candidate pipeline, and drive growth through strategic planning and stakeholder management.

You will collaborate with cross-functional teams, negotiate franchise agreements, and travel as needed to execute expansion plans. A strong entrepreneurial mindset and fluency in French and English are essential.

Qualificações

• 4+ years in project management or network/franchise development.
• Fluent in French and English; other languages a plus.
• Experience launching stores or franchises in France is a plus.
• Entrepreneurial mindset with strong empathy and negotiation skills.
• Willingness to travel and manage multiple stakeholders.

Responsabilidades

• Develop Emma's franchise network in France and ensure its success.
• Lead transition of 30-store distributor network to a franchise model.
• Define and drive lead generation to attract qualified candidates in France.
• Manage internal and external stakeholders through development and conversion processes.
• Build market mastery: local dynamics, competition, catchment areas, expansion potential.
• Develop strategic plan for network expansion covering legal, financial, operational, marketing aspects.
• Negotiate franchise agreements with empathy and foster long-term partnerships.
• Inspire the team with high performance and leadership.

Conhecimentos

Franchise development

Project management

Travel availability

Negotiation

Entrepreneurial mindset

Stakeholder management

Formação académica

Bachelor's degree in Business Administration, Marketing, or related field

Descrição da oferta de emprego

Ready to lead, disrupt and reinvent the sleep industry?

We are Emma – The Sleep Company. Founded in 2015, we have grown into the world’s largest direct-to-consumer (D2C) sleep brand, with a presence in over 20 markets and more than 35 Emma stores across Europe.

Our mission is simple: to develop sleep comfort products that empower our customers to awaken their best every day. Today, our products are trusted by millions and recommended by leading consumer associations worldwide.

It’sour people who bring this mission to life. At Emma,you’lljoin a driven, international team that values ownership, collaboration, and continuous knowledge sharing. With colleagues from over 70 nationalities, we combine diverse perspectives with a shared ambition to learn, grow, and create lasting impact, together.

Ready to awaken your best with us?

Responsibilities

• Be responsible for the development of Emma's franchise network in France and ensure its success
• Lead the transition of an existing network of 30 stores from a distributor model to a franchise model, with a pipeline of candidates already in place
• Define and drive a lead generation strategy to identify and attract qualified franchise candidates in the French market
• Manage internal and external stakeholders (internal teams, prospective franchisees, current distributor partners, legal and real estate partners) throughout the development and conversion process
• Build deep market mastery and full ownership of your market: local dynamics, competition, catchment areas, expansion potential
• Develop a strategic plan for franchise network expansion and conversion covering all aspects of the business (legal, financial, operational, marketing)
• Negotiate franchise agreements with empathy, building trusted, long-term relationships with partners
• Be an inspirational example for team members through high performance and demonstrated leadership

Qualifications

• More than 4 years of experience in project management or network/franchise development
• Availability to travel
• You are fluent in French and English (other languages are a plus!)
• Experience in franchise development or store launches in France is a plus
• You combine an entrepreneurial mindset with strong empathic and negotiation skills, building solid partner relationships and finding win-win solutions
• You are resilient and able to drive your projects to completion, successfully and on time
• First-hand experience in business development, partnership management, or lead generation is a plus
• First-hand experience in launching a store or franchise is a plus
• Your strengths include a sense of responsibility, self-reliance, and a structured way of working
• You love to organize and coordinate things yourself, and can move forward independently
• You are passionate, self-confident, and comfortable approaching new people
• A completed degree in Business Administration, Marketing, or a related field is a plus

Benefits

• Responsibility and decision-making authority from your first day
• The opportunity to work on challenging tasks that contribute to your professional growth
• Work independently and as part of a dedicated, international team
• Private Health Insurance and 24 vacations days per year, with 1 extra day per year worked (until a limit of 29 days per year)
• 22 remote days per quarter policy, with offices in Parque das Nações, Lisbon.
• Work with and learn from experts in diverse fields
• Get to know your team members at our exciting company events
• Working from a pet-friendly office

Become an Emmie

We are on a mission to become No.1 in the world of sleep, and we’re looking for driven, ambitious people to help us shape what’s next. If you’re curious, hands-on, and ready to challenge the status quo, you’ll find the space here to make things happen and create real impact.

We are proud to be an equal opportunity employer and are committed to building an inclusive workplace. We celebrate diversity and consider all qualified applicants regardless of race, ethnic origin, religion or belief, gender, gender identity or expression, sexual orientation, national origin, disability, or age.

Our aim is to get back to you within a few days. Due to the high volume of applications, there may be slight delays, but we’ll get back to you as soon as possible.