Employer Brand content & campaigns specialist

The Branding Journal; Lisboa; Hybrid; EUR 30,000 - 54,000; Full time

Job summary

The Branding Journal in Lisbon, Portugal seeks a dynamic content marketer to elevate our employer branding across global audiences. You will craft authentic content, manage organic campaigns, and ensure consistent brand voice across LinkedIn, Meta, Instagram and YouTube.

You will write AEO/GEO blog content, create visuals, and lead paid social efforts while analyzing performance to optimize ROI. A collaborative, proactive mindset and willingness to learn are essential.

Qualifications

• Proven experience in employer branding content creation and managing organic campaigns across geographies.
• Proficiency in AEO/GEO blog content writing.
• Strong language written skills in English; other languages a plus.
• Knowledge of social media management tools and design tools.
• Familiarity with video editing tools and techniques.
• Analytical mindset and data-driven decision making.
• Ability to manage multiple projects independently and work in a team.

Responsibilities

• Content Research: Stay updated on trends in content marketing and employer branding.
• Content Creation: Develop engaging content for platforms, aligning with brand voice.
• Social Media Management: Schedule and engage on LinkedIn, Meta, Instagram and YouTube.
• AEO/GEO Blog Content Writing: Create optimized blog content for career site.
• Design and Video Editing: Create visually appealing static, dynamic content for social channels and website.
• Campaign Reporting and Monitoring: Track performance and provide ROI insights.
• Plan and execute paid social media campaigns across LinkedIn, Facebook, Instagram, and YouTube.
• Plan Google Ads campaigns to increase brand visibility.
• Track and analyze performance of employer branding campaigns.

Skills

Employer branding

Content creation

English writing

Data analytics

Multitasking/Project management

Team collaboration

Digital marketing basics

Video content editing

Tools

Hootsuite

Meta Business Suite

Canva

Adobe Express

Google Ads

YouTube campaign tools

Job description

Description

You’ll find a dynamic, diverse, and multicultural team, that is crafting innovative content campaigns to enhance our employer brand across 140+ countries. Become your best self by showing us how you can be authentic, curious, and bold, and make a lasting global impact while elevating your career to the next level!

Responsibilities

The role:

• Content Research: Stay updated on the latest trends in content marketing and employer branding to ensure our strategies remain innovative and effective.
• Content Creation: Develop engaging and high-quality content for various platforms, ensuring alignment with WTW’s employer brand voice and values.
• Social Media Management: Knowledge of tools like Hootsuite, Meta Business Suite, and others to schedule, monitor, and engage with our audience on various social media platforms (LinkedIn, Meta, Instagram and YouTube).
• AEO/GEO Blog Content Writing: Create optimized blog content for our career site to enhance our online presence and attract potential candidates researching on LLMs. Update and maintain the website content.
• Design and Video Editing: Create visually appealing static, dynamic, photo and video content for our social media channels and website.
• Campaign Reporting and Monitoring: Track and analyze the performance of branding campaigns, providing insights and recommendations for continuous improvement.
• Develop end-to-end, implement, manage and optimize paid social media campaigns on platforms such as LinkedIn, Facebook, Instagram, and YouTube (all done internally – no agency involved).
• Plan and execute Google Ads campaigns (Search and Display) to increase brand visibility and attract potential candidates.
• Track and analyze the performance of all employer branding campaigns.
• Use data-driven insights to optimize ongoing and future campaigns.
• Prepare regular reports on campaign performance and ROI.

Qualifications

• Proven experience in employer branding content creation and managing organic campaigns across geographies.
• Proficiency in AEO/GEO blog content writing.
• Strong language written skills in English. Other language skills are considered a plus.
• Knowledge of social media management tools (Hootsuite, Meta Business Suite) and design tools (Canva or Adobe Express).
• Familiarity with video editing tools and techniques.
• A driven and motivated attitude with a strong desire to learn and grow.
• Excellent team player with strong collaboration skills.
• Some experience in digital marketing, specifically in managing end-to-end paid social media, Google Ads, and YouTube campaigns will be valued.
• Strong analytical skills and ability to interpret data to make informed decisions.
• Ability to work independently and manage multiple projects simultaneously.