Global Employer Brand Content & Campaigns Specialist

The Branding Journal; Lisboa; Hybrid; EUR 30.000 - 54.000; Vollzeit

Zusammenfassung

The Branding Journal in Lisbon, Portugal seeks a dynamic content marketer to elevate our employer branding across global audiences. You will craft authentic content, manage organic campaigns, and ensure consistent brand voice across LinkedIn, Meta, Instagram and YouTube.

You will write AEO/GEO blog content, create visuals, and lead paid social efforts while analyzing performance to optimize ROI. A collaborative, proactive mindset and willingness to learn are essential.

Qualifikationen

• Proven experience in employer branding content creation and managing organic campaigns across geographies.
• Proficiency in AEO/GEO blog content writing.
• Strong language written skills in English; other languages a plus.
• Knowledge of social media management tools and design tools.
• Familiarity with video editing tools and techniques.
• Analytical mindset and data-driven decision making.
• Ability to manage multiple projects independently and work in a team.

Aufgaben

• Content Research: Stay updated on trends in content marketing and employer branding.
• Content Creation: Develop engaging content for platforms, aligning with brand voice.
• Social Media Management: Schedule and engage on LinkedIn, Meta, Instagram and YouTube.
• AEO/GEO Blog Content Writing: Create optimized blog content for career site.
• Design and Video Editing: Create visually appealing static, dynamic content for social channels and website.
• Campaign Reporting and Monitoring: Track performance and provide ROI insights.
• Plan and execute paid social media campaigns across LinkedIn, Facebook, Instagram, and YouTube.
• Plan Google Ads campaigns to increase brand visibility.
• Track and analyze performance of employer branding campaigns.

Kenntnisse

Employer branding

Content creation

English writing

Data analytics

Multitasking/Project management

Team collaboration

Digital marketing basics

Video content editing

Tools

Hootsuite

Meta Business Suite

Canva

Adobe Express

Google Ads

YouTube campaign tools

Jobbeschreibung

The Branding Journal in Lisbon, Portugal seeks a dynamic content marketer to elevate our employer branding across global audiences. You will craft authentic content, manage organic campaigns, and ensure consistent brand voice across LinkedIn, Meta, Instagram and YouTube.

You will write AEO/GEO blog content, create visuals, and lead paid social efforts while analyzing performance to optimize ROI. A collaborative, proactive mindset and willingness to learn are essential.