Digital, Data & AI Strategy Lead

Merck; Paço de Arcos; On-site; EUR 110,000 - 140,000; Full time

Job summary

Merck in Portugal (Paço de Arcos) is seeking a Digital & Data Lead to shape and operationally drive the market's integrated Digital, Data, Automation, AI, Customer Engagement, and Business Insights agenda. You will translate business priorities into a strategy, roadmap, and portfolio, aligning with regional/global teams to deliver measurable value.

You will lead omnichannel engagement, transform data into insights, and accelerate AI adoption across CRM, Market Research, and Digital capabilities.

Qualifications

• Bachelor's or Master's degree in Business, Marketing, Data Analytics, Information Systems, Life Sciences or related field.
• 8+ years of experience in Digital, Data, Customer Engagement, Commercial Excellence or related transformation roles.
• Track record of defining and delivering digital, analytics, automation and AI strategies that create measurable business impact.
• Fluency in Portuguese and English; strong communication and stakeholder management.

Responsibilities

• Shape the market's Digital, Customer Experience, Data, AI and Automation agenda and identifies technology and innovation opportunities to drive business growth and customer value, within the pharmaceutical/biotech landscape.
• Lead omnichannel engagement, Customer Experience and commercial effectiveness initiatives, as Product Owner for Digital and Data cross-functional teams.
• Transform data into actionable insights that inform strategy and decision making.
• Accelerate AI and automation adoption to improve productivity, execution and operational excellence.
• Oversee CRM, SFE, Market Research, Data, AI, Automation and Digital capabilities within an integrated operating model.
• Manage internal resources, vendors and partners, to achieve desirable outcomes, while ensuring internal efficiency.
• Establish governance, prioritize investments and ensure measurable value realization.
• Develop high-performing teams and strategic partnerships to deliver sustainable transformation.
• Ensure Digital Stewardship and compliance at a subsidiary level

Skills

Business Analysis

Data Science

Demand Management

Innovation

Requirements Management

Sourcing and Procurement

Stakeholder Relationship Management

Strategic Planning

Education

Bachelor's/Master's degree

Job description

Merck in Portugal (Paço de Arcos) is seeking a Digital & Data Lead to shape and operationally drive the market's integrated Digital, Data, Automation, AI, Customer Engagement, and Business Insights agenda. You will translate business priorities into a strategy, roadmap, and portfolio, aligning with regional/global teams to deliver measurable value.

You will lead omnichannel engagement, transform data into insights, and accelerate AI adoption across CRM, Market Research, and Digital capabilities.