Data-Driven Marketing Manager (Hybrid)

Vodafone Group Plc; Lisboa; Hybrid; EUR 50,000 - 70,000; Full time

Benefits offered by this job

Hybrid Work Model

Vodafone Products and Services

Recognition programs

Health and Well-being

Learning platform access

Local and International Mobility

Job summary

Vodafone is seeking an experienced Project Manager within the Consumer Marketing team in Lisbon to lead cross-squad initiatives, focusing on data-driven transformation and streamlined processes. You will manage dashboards, coordinate stakeholders, and guide end-to-end projects across product, finance, legal and technology teams.

The role emphasizes strong analytical skills, English and Portuguese fluency, and the ability to adapt to diverse stakeholders in a hybrid work environment.

Qualifications

• Degree in Engineering, Management or Marketing.
• Strong analytical skills and experience managing multiple data sources.
• Business acumen and negotiation skills.
• Critical thinking and problem-solving ability.
• Excellent interpersonal skills and adaptability to different stakeholders and contexts.
• 5+ years of relevant experience in project management.
• Fluency in Portuguese and English.

Responsibilities

• Monitor the market, including products, prices, and positioning.
• Implement and manage dashboards based on multiple data sources.
• Identify business requirements and manage implementation projects, including cross-functional digital initiatives.
• Prepare documents and executive presentations to support strategic proposals.
• Track product life cycles and share insights with other teams.
• Analyse sales performance and market data to identify trends and opportunities.
• Suggest marketing campaigns considering sales, costs, and margins.
• Present data from different perspectives, design and develop relational databases for data collection and visualization.
• Conduct detailed analyses, generate insights, and respond to ad-hoc requests regarding business strategies, product offerings, campaign performance, customer profiles, data quality, and A/B testing.
• Coordinate projects between squads, ensuring strategic alignment, stakeholder management, and value delivery in digital transformation initiatives.

Skills

Analytical skills

Negotiation

Stakeholder management

Critical thinking

Interpersonal skills

Bilingual Portuguese/English

Education

Engineering degree

Management degree

Marketing degree

Tools

SQL

Tableau/Power BI

Job description

Vodafone is seeking an experienced Project Manager within the Consumer Marketing team in Lisbon to lead cross-squad initiatives, focusing on data-driven transformation and streamlined processes. You will manage dashboards, coordinate stakeholders, and guide end-to-end projects across product, finance, legal and technology teams.

The role emphasizes strong analytical skills, English and Portuguese fluency, and the ability to adapt to diverse stakeholders in a hybrid work environment.