CVM Insights Analyst - A/B Testing & Campaign Analytics

Vodafone; Lisboa; Hybrid; EUR 38,000 - 54,000; Full time

Benefits offered by this job

Hybrid Work Model

Vodafone Products and Services

Recognition

Health and Well-being

Learning

Local and International Mobility

Job summary

Vodafone is seeking a CVM Performance & Insights Analyst in Portugal to monitor campaign and commercial KPIs, evaluate A/B tests, and translate data into clear, actionable recommendations that influence business decisions. You will identify drivers of performance changes and support optimization across the customer lifecycle.

The role works with existing dashboards and SQL-based analysis, requiring strong analytical thinking and collaboration with stakeholders to shape targeting and engagement

Qualifications

• Degree in Management, Economy, Math, Engineering or Data Science.
• Analytical and critical thinking with the ability to move from data to recommendation.
• Experience in performance analysis, business analytics, marketing analytics or CVM/CRM analytics.
• Ability to communicate insights clearly and influence decision‑making.
• Experience interpreting dashboards and analytical outputs.
• SQL – Mandatory; experience with Google BigQuery is a plus.

Responsibilities

• Own monitoring of campaign and commercial KPIs.
• Lead A/B test and experimentation analysis.
• Deliver clear, actionable business recommendations.
• Act as trusted analytics partner to squads and stakeholders.

Skills

Data analysis

Data storytelling

Stakeholder communication

KPI monitoring

Education

Degree in Management, Economy, Math, Engineering or Data Science

Tools

Google BigQuery

Job description

Vodafone is seeking a CVM Performance & Insights Analyst in Portugal to monitor campaign and commercial KPIs, evaluate A/B tests, and translate data into clear, actionable recommendations that influence business decisions. You will identify drivers of performance changes and support optimization across the customer lifecycle.

The role works with existing dashboards and SQL-based analysis, requiring strong analytical thinking and collaboration with stakeholders to shape targeting and engagement