CRM Support Specialist - Temporary Position

Nestle SA; Linda-a-Velha; Ibrido; EUR 32.000 - 46.000; Tempo pieno

Vantaggi offerti da questo lavoro

Meal allowance card

Flex Benefits

Career progression

Descrizione del lavoro

Nestlé Business Solutions (NBS) is seeking a CRM Support Specialist for a temporary, hybrid role in Portugal. You will help markets develop CRM strategies, define journeys by segment, and source content to power campaigns.

Join a multicultural team focused on digital innovation. You will work 2 days per week in office, collaborate with local brands, and drive KPI-focused CRM initiatives globally.

Competenze

• 5+ years in digital marketing/eBusiness, with KPIs delivered for consumer brands.
• Experience designing and delivering end-to-end CRM programs and campaigns.
• Strong content planning and segmentation/orchestration skills.

Mansioni

• Advise markets on CRM strategy development and workshop planning.
• Identify customer segments and tailor CRM journeys per segment.
• Source content and develop assets to power CRM campaigns.
• Create reusable CRM campaign templates for local brands.
• Coordinate with CRM services to set up journeys in SFMC/Klaviyo.
• Monitor KPIs and report performance with actionable insights.
• Support evangelization of the CRM Campaign Factory across markets.

Conoscenze

Digital marketing

CRM programs

Project management

Stakeholder management

Content development

Segmentation & orchestration

Campaign analysis

Communication

Strumenti

SFMC

Klaviyo

Dashboards

Descrizione del lavoro

CRM Support Specialist - Temporary Position

Position Snapshot - Temporary Position

Location: Braga/Lisbon (Portugal)

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

About us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

As a CRM Support Specialist you will be responsible for providing strategy development consultancy to markets willing to develop and implement new CRM programs and campaigns targeted towards patients, caregivers, and consumers for local brands.

A day in the life of...

• Support markets in the development of their CRM strategies by informing on the strategy development process, planning the necessary strategy workshops together with the markets and consolidating the outcomes of these workshops into agreed local market strategy documents.
• Leveraging existing data capture capabilities, identify segments to create and use in the local CRM programs, make recommendations of CRM journeys for markets to implement per segment.
• In partnership with the local brand and digital team members, source content (e.g., articles, recipes, videos etc.) to power the creation of assets for the agreed CRM strategies, either by repurposing existing content or develop new content.
• Drive the development of CRM campaign templates that markets can leverage for running ongoing one-shot campaigns for their local brands.
• Coordinate with the Nestlé IMS CRM Services team the set up and execution, on behalf of the markets, of the agreed journeys and campaigns in either SFMC or Klaviyo.
• Leveraging existing tools and dashboards, monitor and evaluate the performance of the local CRM programs using pre-defined key performance indicators (KPIs) and reporting back to the respective markets, highlighting improvement opportunities.
• Help the Global B2C CRM team to evangelize the eCRM Campaign Factory set-up towards markets.

What will make you successful

• More than 5 years in digital marketing / eBusiness, preferably with experience working on marketing communications for Consumer brands, and over this period has successfully delivered on KPIs, especially top and bottom-line business results.
• Solid experience in project management and stakeholder management, in a multinational environment.
• End-to-end experience in developing and implementing CRM programs, defining content, segmentation and orchestrationstrategies and building and setting up campaigns with external partners (e.g., creative agencies).
• Used to work independently and manage multiple projects simultaneously.
• Excellent communication, coordination, and problem-solving skills.
• Ability to analyze campaign performance data and provide recommendations based on insights.

What we offer

Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining us will bring you:

Development of expertise in Nestlé’s Shared Solutions Business

Immersion in a culturally diverse team

Local and international exposure

Flexible working environment

Engagement and wellbeing activities

Competitive salary and annual bonus according to your performance

Meal allowance card

Flex Benefits - at NBS you can choose what benefits are more suitable for you

Make part of the Nestlé Club and get discount in several partners

Free coffee (and good coffee) at the office

Shop with special discounts for employees

Company equipment according to professional needs

Medical support available at the office

E-learning courses and training program to get you where you aim to be

Career progression and possibilities for international career