CRM Support Specialist

Nestlé; Linda-a-Velha; Ibrido; EUR 42.000 - 65.000; Tempo pieno

Vantaggi offerti da questo lavoro

Development of expertise in Nestlé’s，共

Flexible working environment

Meal allowance card

Flex Benefits

Medical support available at theoffice

Career progression and international机会

Descrizione del lavoro

Nestlé is seeking a CRM Support Specialist to drive strategy development for local CRM programs targeting patients, caregivers and consumers of local brands. You will collaborate with markets, brand and digital teams to source content, create assets and develop templates for ongoing campaigns.

You will coordinate with the Nestlé IMS CRM Services team to deploy journeys in SFMC or Klaviyo, monitor KPI performance and share insights for ongoing improvements.

Competenze

• 5+ years in digital marketing / eBusiness, preferably with Consumer brands.
• Multinational environment with strong stakeholder management experience.
• End-to-end experience in developing CRM programs, content, segmentation and orchestration, and building campaigns with external partners.
• Used to work independently and manage multiple projects simultaneously.
• Proven change management experience.
• Excellent communication, coordination, and problem-solving skills.
• Ability to analyze campaign performance data and provide recommendations based on insights.

Mansioni

• Support markets in developing their CRM strategies by outlining strategy workshops and consolidating outcomes into local market strategy documents.
• Identify segments from data and recommend CRM journeys for markets to implement per segment.
• Coordinate with brand and digital teams to source or create content for CRM strategies and assets.
• Develop CRM campaign templates for ongoing local campaigns by markets.
• Coordinate with Nestlé IMS CRM Services to set up journeys and campaigns in SFMC or Klaviyo.
• Monitor and evaluate CRM program performance using predefined KPIs and report insights to markets.
• Support Global B2C CRM team in evangelizing the eCRM Campaign Factory setup.

Conoscenze

Digital marketing

CRM programs

Project management

Stakeholder management

Data analysis

Klaviyo/SFMC

Strumenti

Klaviyo

Salesforce Marketing Cloud

Descrizione del lavoro

Position Snapshot

Location: Braga/Lisbon (Portugal)

Company: Nestlé Business Solutions (NBS)

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

Languages: Fluent in English

About Us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for talents who are eager to learn, team player, digitally-savvy, with an entrepreneurial mindset, and who can flourish in a fast-paced, dynamic environment.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

As a CRM Support Specialist you will be responsible for providing strategy development consultancy to markets willing to develop and implement new CRM programs and campaigns targeted towards patients, caregivers, and consumers for local brands.

A day in the life of...

• Support markets in the development of their CRM strategies by informing on the strategy development process, planning the necessary strategy workshops together with the markets and consolidating the outcomes of these workshops into agreed local market strategy documents.
• Leveraging existing data capture capabilities, identify segments to create and use in the local CRM programs, make recommendations of CRM journeys for markets to implement per segment.
• In partnership with the local brand and digital team members, source content (e.g., articles, recipes, videos etc.) to power the creation of assets for the agreed CRM strategies, either by repurposing existing content or develop new content.
• Drive the development of CRM campaign templates that markets can leverage for running ongoing one-shot campaigns for their local brands.
• Coordinate with the Nestlé IMS CRM Services team the set up and execution, on behalf of the markets, of the agreed journeys and campaigns in either SFMC or Klaviyo.
• Leveraging existing tools and dashboards, monitor and evaluate the performance of the local CRM programs using pre-defined key performance indicators (KPIs) and reporting back to the respective markets, highlighting improvement opportunities.
• Help the Global B2C CRM team to evangelize the eCRM Campaign Factory set-up towards markets.

What Will Make You Successful

• More than 5 years in digital marketing / eBusiness, preferably with experience working on marketing communications for Consumer brands, and over this period has successfully delivered on KPIs, especially top and bottom-line business results.
• Solid experience in project management and stakeholder management, in a multinational environment.
• End-to-end experience in developing and implementing CRM programs, defining content, segmentation and orchestration strategies and building and setting up campaigns with external partners (e.g., creative agencies).
• Used to work independently and manage multiple projects simultaneously.
• Proven change management experience.
• Excellent communication, coordination, and problem-solving skills.
• Ability to analyze campaign performance data and provide recommendations based on insights.

What We Offer

• Development of expertise in Nestlé’s Shared Solutions Business
• Immersion in a culturally diverse team
• Local and international exposure
• Flexible working environment
• Engagement and wellbeing activitiesCompetitive salary and annual bonus according to your performance
• Meal allowance card
• Flex Benefits - at NBS you can choose what benefits are more suitable for you
• Make part of the Nestlé Club and get discount in several partners
• Free coffee (and good coffee) at the office
• Shop with special discounts for employees
• Company equipment according to professional needs
• Medical support available at the office
• E-learning courses and training program to get you where you aim to be
• Career progression and possibilities for international career