CRM Expert

Nestlé; Braga; Híbrido; EUR 50 000 - 75 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Flexible working environment

Competitive salary

Meal allowance card

Annual bonus based on performance

International exposure

Resumo da oferta

Nestlé Business Solutions (NBS) seeks a CRM Expert to join the Digital Marketing Experts team. You will design, deploy and scale CRM strategies, customer journeys and engagement programs across Nestlé brands in multiple markets.

You will partner with market teams and CRM Services to drive CRM maturity, optimize campaigns and measure performance, turning data into growth across zones Europe.

Qualificações

• 5+ years of experience in CRM, lifecycle marketing, digital marketing or consumer engagement.
• Strong understanding of customer journeys, segmentation and personalization.
• Experience managing CRM programs from planning through optimization.

Responsabilidades

• Act as the CRM point of contact for Nutrition & Health teams across Zone Europe.
• Define CRM strategies and scalable engagement programs for multiple markets.
• Activate CRM journeys, audience segmentation and campaign frameworks.
• Monitor performance and translate insights into actionable recommendations.
• Lead capability-building through training, coaching and knowledge sharing.

Conhecimentos

CRM

Lifecycle marketing

Digital marketing

Customer journeys

Data-driven optimization

Ferramentas

Salesforce Marketing Cloud

Klaviyo

Descrição da oferta de emprego

Position Snapshot

Location: Lisbon/Braga (Portugal)

Company: Nestlé Business Solutions (NBS)

Full-time/Hybrid Work: 2 days per week at the office (aligned with our current Policy)

Languages: Fluent in English

About Us

Nestlé Business Solutions (NBS) is at the heart of the Nestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for a CRM Expert to join our Digital Marketing Experts team and support multiple international markets in designing, deploying and scaling CRM strategies, customer journeys and engagement programs across Nestlé brands.

This is an exciting opportunity for someone who enjoys working at the intersection of strategy, customer experience, data and marketing. You'll collaborate with stakeholders across markets and functions, helping transform CRM from a communication channel into a growth driver for the business.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

As a CRM Expert, you will act as the above-market CRM point of contact for Nutrition & Health teams across Zone Europe. You will partner with eBusiness Category Leads, market teams and CRM Services teams to define CRM strategies, develop scalable engagement programs and accelerate the adoption of CRM best practices across markets.

The role combines strategic consulting, stakeholder management and CRM program optimization. You will help markets design and activate CRM journeys, audience segmentation approaches and campaign frameworks while ensuring performance is measured, insights are generated and successful use cases are scaled across the organization.

This is an exciting opportunity for someone who enjoys working in an international environment, influencing diverse stakeholders and helping build CRM maturity across multiple markets.

What You'll Do

As a CRM Expert, you'll act as a trusted advisor to market and business teams, helping them accelerate CRM maturity and maximize the value of their consumer engagement programs.

You will:

• Support the development of CRM strategies, roadmaps and operating models across multiple markets.
• Design and optimize customer journeys, lifecycle programs and engagement frameworks.
• Identify segmentation and personalization opportunities using consumer and campaign data.
• Translate business challenges into scalable CRM solutions and use cases.
• Coordinate with specialist teams to enable campaign deployment and optimization.
• Monitor CRM performance and convert insights into actionable recommendations.
• Establish best practices, governance frameworks and repeatable ways of working.
• Share successful approaches and help scale CRM excellence across markets.
• Lead capability-building initiatives through training, coaching and knowledge sharing.

At Nestlé, we believe the future of CRM goes beyond campaign execution. We are continuously exploring how automation, advanced personalization and AI-enabled capabilities can help create more relevant consumer experiences and more efficient ways of working.

As a CRM Expert, you will be encouraged to:

• Identify opportunities to automate CRM processes, journeys and operational activities.
• Explore emerging AI-enabled capabilities that can enhance personalization, segmentation and consumer engagement.
• Partner with digital, data and analytics teams to evaluate innovative CRM use cases.
• Contribute to the evolution of CRM best practices by leveraging technology to improve scale, efficiency and performance.
• Help markets understand and adopt new approaches that drive business value while maintaining governance and consumer trust.

We are looking for someone who is curious about innovation, passionate about improving customer experiences and excited by the opportunities that AI and automation can bring to modern CRM.

What Will Make You Successful

• 5+ years of experience in CRM, lifecycle marketing, digital marketing, consumer engagement or eBusiness.
• Strong understanding of customer journeys, segmentation, personalization and CRM strategy.
• Experience managing CRM programs and campaigns from planning through optimization.
• Familiarity with CRM platforms such as Salesforce Marketing Cloud, Klaviyo or equivalent solutions.
• Strong analytical mindset with the ability to translate performance data into business recommendations.
• Experience working with multiple stakeholders across functions and markets.
• Excellent communication, facilitation and influencing skills.
• Fluent English.

What We Offer

Here at NBS we care about our Talents and we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance. Joining us will bring you:

• Development of expertise in Nestlé’s Shared Solutions Business
• Immersion in a culturally diverse team
• Local and international exposure
• Flexible working environment
• Engagement and wellbeing activities
• Competitive salary and annual bonus according to your performance
• Meal allowance card
• Flex Benefits - at NBS you can choose what benefits are more suitable for you
• Make part of the Nestlé Club and get discount in several partners
• Free coffee (and good coffee) at the office
• Shop with special discounts for employees
• Company equipment according to professional needs
• Medical support available at the office
• E-learning courses and training program to get you where you aim to be
• Career progression and possibilities for international career