CRM Expert

Nestlé S.A.

Linda-a-Velha

Híbrido

EUR 42 000 - 62 000

Tempo integral

Há 7 dias

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Vantagens oferecidas por esta oferta de emprego

Flexible working environment

Competitive salary and annual bonus

Local and international exposure

Immersion in a culturally diverse team

Nestlé Club discounts

Medical support at the office

E-learning courses

Resumo da oferta

Nestlé Business Solutions (NBS) is seeking a CRM Expert to lead CRM strategy and scalable engagement programs across multiple markets. You will partner with eBusiness category leads, market teams and CRM services to optimize journeys, segmentation and campaign frameworks while measuring performance and driving adoption.

This role requires a strong CRM background, global collaboration, and a passion for leveraging AI-enabled capabilities to enhance personalization and efficiency.

Qualificações

5+ years of experience in CRM, lifecycle marketing, digital marketing, consumer engagement or eBusiness.
Strong understanding of customer journeys, segmentation, personalization and CRM strategy.
Experience managing CRM programs and campaigns from planning through optimization.

Responsabilidades

Act as trusted advisor to market and business teams to accelerate CRM maturity.
Support development of CRM strategies, roadmaps and operating models across markets.
Design and optimize customer journeys, lifecycle programs and engagement frameworks.
Identify segmentation and personalization opportunities using consumer and campaign data.
Translate business challenges into scalable CRM solutions and use cases.
Coordinate with specialist teams to enable campaign deployment and optimization.
Monitor CRM performance and convert insights into actionable recommendations.
Establish governance and repeatable ways of working for CRM programs.
Share successful approaches and help scale CRM excellence across markets.
Lead capability-building through training, coaching and knowledge sharing.

Conhecimentos

CRM

Lifecycle marketing

Digital marketing

Customer engagement

Stakeholder management

Analytics

Ferramentas

Salesforce Marketing Cloud

Klaviyo

Descrição da oferta de emprego

Location:Lisbon/Braga (Portugal)
Company:Nestlé Business Solutions(NBS)
Full-time/Hybrid Work:2 days per week at the office (aligned with our current Policy)
Languages:Fluent in English

About us

Nestlé Business Solutions (NBS)is at the heart of theNestlé Group. We provide Supply Chain, Financial, HR, Digital & Social Media, CRM and Consumer Engagement services to enable Nestlé to engage with millions of consumers worldwide. We are a multicultural and diverse team of professionals. We are passionate about digital innovation and driving continuous improvement processes with colleagues across the world.

We are looking for a CRM Expert to join our Digital Marketing Experts team and support multiple international markets in designing,deployingand scaling CRM strategies, customerjourneysand engagement programs across Nestlé brands.

This is an exciting opportunity for someone who enjoys working at the intersection of strategy, customer experience,dataand marketing.You'llcollaborate with stakeholders across markets and functions, helping transform CRM from a communication channel into a growth driver for the business.

If this describes you and you are looking to join a business where you can really add value, it is time to consider joining NBS!

At Nestlé Business Solutions (NBS), diversity and inclusion are core values. If you have any special needs, count on us to adapt your position.

Position Summary

As a CRM Expert, you will act as the above-market CRM point of contact for Nutrition & Health teams across Zone Europe. You will partner with eBusiness Category Leads, market teams and CRM Services teams to define CRM strategies, develop scalable engagement programs and accelerate the adoption of CRM best practices across markets.
The role combines strategic consulting, stakeholdermanagementand CRM program optimization. You will help markets design and activate CRM journeys, audience segmentation approaches and campaign frameworks while ensuring performance is measured, insights aregeneratedand successful use cases are scaled across the organization.
This is an exciting opportunity for someone who enjoys working in an international environment, influencing diversestakeholdersand helping build CRM maturity across multiple markets.

What you'll do

As a CRM Expert,you'llact as a trusted advisor to market and business teams, helping them accelerate CRM maturity and maximize the value of their consumer engagement programs.
Support the development of CRM strategies,roadmapsand operating models across multiple markets.
Design andoptimizecustomer journeys, lifecycleprogramsand engagement frameworks.
Identifysegmentation and personalization opportunities using consumer and campaign data.
Translate business challenges into scalable CRM solutions and use cases.
Coordinate with specialist teams to enable campaign deployment and optimization.
Monitor CRM performance and convert insights into actionable recommendations.
Establish best practices, governanceframeworksand repeatable ways of working.
Share successful approaches and help scale CRM excellence across markets.
Lead capability-building initiatives through training,coachingand knowledge sharing.

At Nestlé, we believe the future of CRM goes beyond campaign execution. We are continuously exploring how automation, advancedpersonalizationand AI-enabled capabilities can help create more relevant consumer experiences and more efficient ways of working.

As a CRM Expert, you will be encouraged to:

Identifyopportunities to automate CRM processes,journeysand operational activities.
Explore emerging AI-enabled capabilities that can enhance personalization,segmentationand consumer engagement.
Partner with digital,dataand analytics teams to evaluate innovative CRM use cases.
Contribute to the evolution of CRM best practices byleveragingtechnology to improve scale,efficiencyand performance.

Help markets understand and adoptnew approachesthat drive business value whilemaintaininggovernance and consumer trust.

We are looking for someone who is curious about innovation, passionate about improving customerexperiencesand excited by the opportunities that AI and automation can bring to modern CRM.

What will make you successful

5+ years of experience in CRM, lifecycle marketing, digital marketing, consumerengagementor eBusiness.
Strong understanding of customer journeys, segmentation,personalizationand CRM strategy.
Experience managing CRM programs and campaigns from planning through optimization.
Familiarity with CRM platforms such as Salesforce Marketing Cloud,Klaviyoor equivalent solutions.
Strong analytical mindset with the ability to translate performance data into business recommendations.
Experience working with multiple stakeholders across functions and markets.
Excellent communication,facilitationand influencing skills.

What we offer

Here at NBS we care about ourTalentsand we continuously work to have our teams engaged and our people achieving their best professional performance, without forgetting personal development and work-life balance.Joininguswill bring you: