Creative Strategist

Medialicious Ltd; Portugal; Presencial; EUR 55 000 - 90 000; Tempo integral

Resumo da oferta

Medialicious Ltd. seeks a bold Creative Strategist to lead high-impact, performance-driven ad concepts across a portfolio of social casino brands.

You will turn brand identity and goals into standout short-form video ideas grounded in UGC, motion design, and influencer-led content. The role demands a strategic, imaginative creator with a track record of viral, sub-30-second videos and experience in AI-enabled ideation, scripting, and asset production for TikTok, Meta, Snapchat, and YouTube

Qualificações

• Portfolio showing performance-driven video campaigns (UGC, motion design, influencer-led).
• Experience in creative strategy or content creation in iGaming, social casino, or similar regulated DTC category.
• Proven experience in storyboarding, scripting, and directing for TikTok, Meta, Snapchat, or YouTube Shorts.

Responsabilidades

• Act as the primary creative driver for paid social and digital campaigns, developing concepts rooted in UGC, motion design, and influencer marketing.
• Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.
• Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators.
• Create storyboards, scripts, and visual outlines for motion graphics, live-action shoots, and hybrid UGC formats.
• Write compelling short-form copy headlines, CTAs, hooks, and VO scripts.
• Leverage AI tools to accelerate ideation, scriptwriting, and asset generation for high-volume ad variations.
• Oversee the creative development of all assets to ensure top-tier quality and unified brand expression across formats.
• Review performance data to refine concepts, run A/B tests, and evolve creative direction for ROI.

Conhecimentos

UGC content

Influencer marketing

Video storytelling

Motion design

Campaign ideation

Performance marketing

Ferramentas

After Effects

Premiere Pro

Descrição da oferta de emprego

At Medialicious, we're a global growth marketing partner powering the expansion of fast-growing social gaming brands. Headquartered in Gibraltar, our mission is simple: to be the industry leader through deep domain expertise, constant innovation, and strategic scale.

Our Marketing team drives growth through a channel-agnostic approach, empowered by significant budgets and a collaborative, transparent culture. We embrace experimentation, research, and performance analysis to maximize growth and evolve our strategies. With data at our core and curiosity in our DNA, we work together to create meaningful, measurable impact.
This role is perfect for a bold, innovative, Creative who thrives at the intersection of storytelling, data, and digital performance. As the Creative Strategist, you will lead the development of high-impact, performance-driven ad campaigns across a portfolio of social casino brands. You will be the central creative force -turning brand identity and marketing goals into standout short-form video concepts grounded in UGC, motion design, and influencer-led content.

Key Responsibilities

Creative Strategy & Ideation

Act as the primary creative driver for paid social and digital campaigns, developing original concepts rooted in UGC, motion design, and influencer marketing.

Build and own the strategic framework for using UGC-style content to drive user acquisition at scale.

Translate brand guidelines, market trends, and performance insights into clear, actionable creative briefs for internal teams and external creators.

Content Development & Storyboarding

Create storyboards, scripts, and visual outlines that bring key messages and creative ideas to life for motion graphics, live-action shoots, and hybrid UGC formats.

Write compelling short-form copy-headlines, CTAs, hooks, and VO scripts-that enhance engagement and conversion.

Leverage generative AI tools and workflows to accelerate ideation, scriptwriting, and asset generation for rapidly scaling high-volume ad variations.

Oversee the creative development of all assets, ensuring top-tier quality and unified brand expression across video, animation, and static formats.

Cross-Functional Collaboration

Serve as the creative lead within cross-functional "squads," partnering closely with Paid Social, Design, and Influencer teams to ensure full alignment between concept, content, and performance goals.

Collaborate with the Influencer Team to ideate and optimise branded creator content for acquisition and retention.

Work with video editors to shape raw footage, livestream clips, and UGC submissions into polished, high-performing ads.

Ensure all creative output complies with social gaming regulations, platform policies, and brand standards.

Review performance data regularly to refine concepts, drive A/B tests, and evolve creative direction for improved ROI and engagement.

About You

A strategic and imaginative creative with a track record of producing viral, sub-30-second video content designed for performance.

Experienced in using UGC-style content, AI, and influencer storytelling to create thumb-stopping ads.

Strong visual communicator-skilled at articulating ideas through storyboards, scripts, and clear creative direction.

Deep understanding of the iGaming or social casino space, including compliance parameters and acquisition-focused messaging.

Requirements

A portfolio showing successful performance-driven video campaigns, including UGC, motion-design, and influencer-led content.

Experience in creative strategy or content creation ideally within iGaming, social casino, or a similarly regulated DTC category.

Proven experience in storyboarding, scriptwriting, and directing creative for platforms such as TikTok, Meta, Snapchat, or YouTube Shorts.