Category Growth Strategist: Shopper Insights & JBP

Lindt & Sprüngli USA; Lisboa; On-site; EUR 42,000 - 66,000; Full time

Job summary

Lindt Iberia is seeking a Customer Category Specialist to act as a strategic consultant for Key Account Managers and retail partners. You will blend market data with retailer data to craft growth plans, lead shelf-level category management projects, and support JBP meetings as Lindt’s trusted analytics partner.

Responsibilities include identifying distribution opportunities, optimizing planograms, and evaluating promotions to maximize Lindt’s premium positioning across retailers.

Qualifications

• 3 years of experience in Category Management or Shopper Insights within the CPG industry.
• Experience working directly with major retailers and understanding their KPIs and data platforms.
• Track record of influencing retail buyers through data-backed category stories.

Responsibilities

• Merge market-level data with retailer data to identify growth levers for each account.
• Develop and implement category growth plans for key retailers based on shopper and loyalty data.
• Provide analytical pillar for Joint Business Planning (JBP) meetings and position Lindt as a preferred partner.
• Lead end-to-end Category Management projects at shelf including data-driven planograms to optimize shopper navigation and premium positioning.
• Identify distribution gaps and build business cases for new listings to maximize market share.
• Analyze the shopper journey to optimize touchpoints from digital catalogs to in-store placements.
• Evaluate promotional effectiveness to identify high-performing mechanics and optimize trade spend.
• Monitor competitor execution and identify tactical opportunities at the customer level.

Tools

Excel

PowerPoint

Power BI

Planogramming software

Job description

Lindt Iberia is seeking a Customer Category Specialist to act as a strategic consultant for Key Account Managers and retail partners. You will blend market data with retailer data to craft growth plans, lead shelf-level category management projects, and support JBP meetings as Lindt’s trusted analytics partner.

Responsibilities include identifying distribution opportunities, optimizing planograms, and evaluating promotions to maximize Lindt’s premium positioning across retailers.