Customer Category Specialist

Lindt; Lisboa; Presencial; EUR 40 000 - 60 000; Tempo integral

Resumo da oferta

Lindt Iberia is seeking a Customer Category Specialist to act as a strategic consultant to Key Account Managers and retail partners, using data to optimize the 4Ps and ensure Lindt’s premium portfolio meets shopper needs.

In this role, you will merge market data with retailer data, develop category growth plans, support JBP meetings, and lead shelf-level category management projects using data-driven planograms.

Qualificações

• 3 years of experience in Category Management or Shopper Insights within the CPG industry.
• Experience working with major retailers and understanding their KPIs and data platforms.
• Track record of influencing retail buyers through data-backed category stories.

Responsabilidades

• Integrate market-level data with retailer data to identify growth levers for each account.
• Develop and implement category growth plans for key retailers based on shopper and loyalty data.
• Provide analytical support for Joint Business Planning (JBP) meetings.
• Lead end-to-end Category Management projects at shelf, including data-driven planograms.
• Identify distribution gaps and build business cases for new listings.
• Analyze shopper path-to-purchase to optimize touchpoints from digital catalogs to in-store placements.
• Evaluate promotional effectiveness and optimize trade spend.
• Monitor competitor execution at the customer level and spot opportunities.

Conhecimentos

Advanced Excel

PowerPoint

Power BI

Planogramming

Data analysis

Ferramentas

LCRM

Retail Link

Symphony

Descrição da oferta de emprego

Lindt & Sprüngli Portrait At Lindt Iberia, we are looking for a Customer Category Specialist. This role acts as a strategic consultant to our Key Account Managers and retail partners, using data to optimize the "4Ps" (Product, Placement, Price, Promotion) and ensuring Lindt’s premium portfolio meets the specific needs of each customer’s shopper profile.

Main accountabilities

• Integrated Insights: Merge market-level data (NielsenIQ/Circana/Kantar) with retailer-specific data (Datahsaring/Loyalty cards, Retailer portals) to identify unique growth levers for each account.
• Tailored Customer Strategic Plans: Develop and implement category growth plans for key retailers based on their specific shopper, loyalty data, and mission-based behaviors.
• Joint Business Planning (JBP) Support: Provide the analytical pillar for JBP meetings, delivering insights that position Lindt as the "Category Captain" or preferred strategic partner.
• Category Management Leadership at Shelf: Lead and execute end-to-end Category Management projects directly at the shelf. This includes designing and defending data-driven planograms that optimize the shopper navigation, improve brand visibility, and ensure Lindt’s premium positioning.
• Strategic Distribution Growth: Proactively identify distribution gaps at a granular level (by SKU, by cluster, or by retailer). Responsible for building the business case and "fighting" for new listing opportunities, ensuring Lindt’s innovations and core range have the right presence to capture maximum volume and market share.
• Shopper Path-to-Purchase: Analyze the shopper journey within specific retail environments to optimize touchpoints, from digital catalogs to secondary placements in-store.
• Promotional Effectiveness: Execute deep-dive evaluations of customer-specific promotions to identify high-performing mechanics and optimize future trade spend.
• Competitor Benchmarking: Monitor competitor execution and performance at a customer level, identifying defensive or offensive tactical opportunities.

Requirements Experience: 3 years of experience in Category Management or Shopper Insights within the CPG industry. Experience working directly with (or for) major retailers, understanding their internal KPIs and data platforms. Track record of successfully influencing retail buyers through data-backed category stories.

Tools Advanced Retailer Data: Proficiency in retailer-specific portals (e.g., LCRM, Retail Link, Symphony) and syndicated data (NielsenIQ/Circana). Technical Stack: Expert Excel and PowerPoint skills are mandatory; experience with Power BI is highly valued. Space Management: Professional use of planogramming software.

Looking to grow your career in a dynamic, international setting? Join the Lindt & Sprüngli Group! Together, we thrive to achieve our bold ambitions, powered by our purpose and unique culture of community and mutual support – rooted in a proud tradition, yet always evolving to stay ahead and set new standards. Across our diverse local teams, we think globally and act locally – empowering people to grow, take ownership and shape a sustainable future together. We are a responsible “employer of choice” who provides an inspiring people experience. Together, we build trust, drive innovation, and grow – as individuals and as a business.

Lindt & Sprüngli has been enchanting the world with chocolate for over 180 years. The long-established Swiss company with its roots in Zurich is a global leader in the premium chocolate category. Lindt & Sprüngli produces quality chocolates today at its 12 factories in Europe and the USA. Its products are sold by 41 subsidiaries and branch offices in around 620 of its own stores as well as via a network of around 100 distributors around the globe. With around 15,500 employees, the Lindt & Sprüngli Group reported sales of CHF 5.92 billion in 2025. Our commitment to contributing to a sustainable tomorrow is a key element driving the company’s actions and ambitions. Since 2008, the Lindt & Sprüngli Farming Program has been our Responsible Sourcing Standard for cocoa.