Associate marketing manager in hospitality

Altis Hotels; Lisboa; Vor Ort; EUR 30.000 - 48.000; Vollzeit

Benefits dieser Stelle

Training interno e desenvolvimento

Seguro de saúde

Férias de aniversário

Até 3 dias adicionais de férias

Vale de Natal e cesto de presentes

Bónus de desempenho anual

Acesso a tarifas Altis

Zusammenfassung

A Altis Hotels procura um Associate Marketing Manager para integrar o departamento de Marketing & Communications. O/a candidato/a será parte integrante da equipe e contribuirá para a definição de estratégias de marketing digital, branding e comunicação para as 5 propriedades de luxo em Lisboa.

Experiência mínima de 3 anos em Digital Marketing, preferencialmente no setor de hospitalidade de luxo, fluência em Português e Inglês, e forte foco em resultados.

Qualifikationen

• Pelo menos 3 anos de experiência em Marketing Digital, preferencialmente na hospitalidade de luxo.
• Fluência em Português e Inglês.
• Experiência na coordenação de parceiros, agencias e fornecedores.
• Fortes competências analíticas para interpretar dados e apoiar decisões.
• Capacidade de gerir múltiplos projetos de forma autónoma.

Aufgaben

• Definir e implementar o plano de marketing anual.
• Desenvolver planos de ação para promover hotéis, restaurantes, bares e experiências.
• Assegurar a coerência das iniciativas com o posicionamento da marca.
• Monitorizar campanhas em Google Ads, Meta Ads e outras plataformas digitais.
• Aumentar reservas diretas e reduzir a dependência de OTAs.
• Analisar métricas de tráfego, conversão, custo de aquisição e ROAS.
• Otimizar SEO, conteúdo digital e estratégias de conversão.
• Monitorizar email marketing e remarketing.
• Preparar relatórios periódicos de desempenho de campanhas.
• Consolidar indicadores de marketing digital, comunicações e notoriedade da marca.

Kenntnisse

Marketing digital

Comunicação

Trabalho em equipa

Organização

Criação de conteúdo

Análise de dados

Pensamento estratégico

Ausbildung

Licenciatura em Marketing Digital ou Hospitalidade

Experiência em coordenação de marketing digital

Tools

Google Ads

Meta Ads

CRM / Email Marketing

SEO

CMS / Content Management Systems

Jobbeschreibung

Описание:

With prime locations in the city of Lisbon, the Altis Hotels group offers 5 outstanding properties that reflect the vibrancy and authenticity of Lisbon and the art of hospitality that characterizes us so well. We want to attract the best professionals to contribute to an organization that is a landmark in the hotel market and works every day to achieve excellence. We are recruiting an Associate Marketing Manager (m/f). As Associate Digital Marketing Manager, you will be an integral part of the Marketing & Communications Department, within the Altis Hotels General Operations Directorate.

Задачи:

• Support the definition and implementation of the annual marketing plan.
• Develop action plans to promote the hotels, restaurants, bars and other experiences.
• Ensure initiatives are consistent with the brand's positioning and identity.
• Monitor market trends, competitors and consumer behavior.
• Collaborate in defining marketing objectives, KPIs and budgets.
• Monitor Google Ads, Meta Ads and other digital platform campaigns.
• Monitor website and acquisition campaign performance.
• Support initiatives designed to increase direct bookings and reduce dependence on online travel agencies (OTAs).
• Analyze metrics such as traffic, conversion, acquisition cost, revenue and advertising return on investment (ROAS).
• Collaborate in optimizing SEO, digital content and conversion strategies.
• Monitor email marketing, CRM and remarketing campaigns.
• Support the development and implementation of seasonal campaigns and special offers.
• Coordinate the promotion of packages, gastronomic experiences, spa services and other commercial offerings.
• Ensure promotional content is updated across different channels.
• Evaluate campaign results and propose improvements.
• Prepare periodic campaign performance reports.
• Consolidate digital marketing, communications and brand awareness indicators.
• Identify opportunities to optimize investments.
• Compare results with defined objectives and previous periods.
• Present conclusions and recommendations to the Marketing team.

Требования:

• At least 3 years of experience in Digital Marketing, preferably in the luxury hospitality sector.
• Excellent communication and interpersonal skills, with a warm and professional attitude.
• Strong organizational skills and the ability to manage multiple platforms in an integrated way.
• Passion for luxury hospitality and for providing personalized, high-quality service.
• Ability to work as part of a team and build relationships with others.
• Academic qualification in Digital Marketing, Hotel Management or a similar field.
• At least 3 years of professional experience coordinating Digital Marketing, preferably in the luxury hospitality sector.
• Strong analytical skills, with the ability to interpret data, monitor performance indicators and support decisions with evidence.
• Experience managing and coordinating partners, agencies and suppliers.
• Ability to manage multiple projects simultaneously, with organization, autonomy and attention to detail.
• Skills in creating and managing content for different digital channels.
• Results-oriented, proactive and able to adapt to a dynamic and demanding environment.
• Excellent oral and written communication skills in Portuguese and English.

Условия:

• Ongoing internal training to promote your professional development and growth.
• Health insurance, in accordance with the company's internal policy.
• Birthday leave, so you can celebrate this special occasion.
• Up to 3 additional vacation days, as provided for in the collective labor agreement in force.
• Christmas voucher and hamper, awarded in accordance with the company's internal policy.
• Annual performance bonus, in accordance with the company's internal policy.
• Access to the Altis Rate, with special rates and discounts at the brand's hotels, extendable to family members, in accordance with the company's internal policy.