Activation Performance & Tracking Lead

LIXIL; Albergaria-a-Velha; Teletrabalho; EUR 55 000 - 75 000; Tempo integral

Resumo da oferta

GROHE Portugal is seeking an Activation Performance & Tracking Manager to develop and maintain tracking frameworks underpinning digital activation and website performance across European markets. You will collaborate with internal stakeholders, agencies, and cross‑functional teams to ensure campaigns and digital touchpoints are measured accurately and continuously improved.

This remote role offers occasional travel to our headquarters in Germany for key meetings and opportunities to influence

Qualificações

• University degree in business, marketing, IT or related field.
• Early professional experience in digital or performance marketing.
• Strong understanding of KPIs and ability to simplify complex data.
• Hands-on, solution‑oriented mindset with strong communication skills.

Responsabilidades

• Analyse campaign and media performance across European markets.
• Track and monitor all activity on the GROHE website.
• Build autonomous tracking and reporting structures.
• Work with dashboards and tools such as Google Analytics and Looker Studio.
• Prepare clear, actionable reports for marketing leaders.
• Collaborate with UX/UI teams to support optimisation initiatives.
• Plan, execute, and track advertising and activation campaigns.
• Engage external agencies to ensure high‑quality tracking and continuous optimisation.
• Conduct activation potential analyses and identify new opportunities.
• Support local market teams with training on tracking, dashboards, and analytics.
• Prepare presentations and performance insights for internal stakeholders.
• Contribute to data‑driven decision‑making across the marketing organisation.

Conhecimentos

Digital marketing

Performance marketing

Data analysis

Stakeholder communication

Google Analytics

Looker Studio

Tableau

Google Sheets

Formação académica

Bachelor's degree in business/marketing/IT

Ferramentas

Google Analytics

Looker Studio

Tableau

Google Sheets

Descrição da oferta de emprego

GROHE Portugal is seeking an Activation Performance & Tracking Manager to develop and maintain tracking frameworks underpinning digital activation and website performance across European markets. You will collaborate with internal stakeholders, agencies, and cross‑functional teams to ensure campaigns and digital touchpoints are measured accurately and continuously improved.

This remote role offers occasional travel to our headquarters in Germany for key meetings and opportunities to influence