Value Proposition & Monetization Strategy Lead

Allegro.eu S.A.; Poland; Remote; PLN 180,000 - 240,000; Full time

Benefits offered by this job

Annual bonus

RSU stock incentive plan

Job summary

Allegro.eu S.A. in Poland seeks a senior Strategic Product Marketing professional to own value propositions and monetization for a product area. You will define commercial levers and align with Product Management to maximize revenue and product impact.

You will collaborate with cross-functional teams, communicate progress to leadership, and drive data-driven KPIs, shaping Allegro's e-commerce strategy across markets.

Qualifications

• 5+ years of strategic product marketing or business management experience.
• Proven track record in owning business strategies, monetization models and commercial levers.
• Experience partnering with Product Management, Engineering, Operations and Leadership.

Responsibilities

• Own the business strategy and monetization for a specific product area or segment.
• Define monetization strategy and commercial levers for value propositions.
• Align with the Product Manager on the product strategy to ensure overall value.
• Co-create the overall value proposition definition with the Product Manager, outlining business benefits, features, and experiences.
• Define the value messaging and communication strategy for consumers and partners.
• Jointly communicate business progress and updates to leadership, marketing, commercial, and operations with the Product Manager.
• Identify and resolve complex challenges requiring joint problem-solving with the Product Manager regarding business needs versus technical feasibility.
• Drive shared customer research and analysis with the Product Manager to align product decisions with value.
• Develop business KPIs and decompose outputs to input metrics.
• Collaborate with the Product Manager on shared KPIs that measure both business and product performance.
• Ensure value proposition initiatives are implemented seamlessly by aligning with the Product Manager's product strategy and technical execution.
• Define and own commercial levers and enablers to maximize the impact of tech-driven solutions.
• Lead the Value Proposition Management contribution in joint discovery workshops and sync meetings with the Product Manager to ensure continuous alignment and end-to-end ownership.

Skills

Strategic product marketing

Cross-functional leadership

Monetization strategy

Value proposition development

Executive communication

Job description

Allegro.eu S.A. in Poland seeks a senior Strategic Product Marketing professional to own value propositions and monetization for a product area. You will define commercial levers and align with Product Management to maximize revenue and product impact.

You will collaborate with cross-functional teams, communicate progress to leadership, and drive data-driven KPIs, shaping Allegro's e-commerce strategy across markets.