Software Growth & Category Lead — Strategy, Pricing, Partnerships

G2a; Warszawa; Hybrid; PLN 180,000 - 260,000; Full time

Benefits offered by this job

Welcome pack

Motivizer vouchers

MultiSport card

Life insurance

Medical care

Discount codes on G2A.COM

Samsung partner store discounts

Ergonomic workplace equipment

Job summary

G2A.COM ищes a Senior Business Development Manager (Software) to own the Software category end-to-end, focusing on growth, GMV, and profitability. You will shape the product portfolio across antivirus, VPN, cybersecurity, productivity, and AI tools, while leading pricing, partnerships, and promotions with a data-driven mindset.

You will collaborate with Marketing, Product, and Commercial teams in a hybrid work model, engaging with international brands and customers to drive measurable results

Qualifications

• 5+ years in the Software industry with commercial focus (sales, category management, or business development).
• Strong understanding of software products (antivirus, VPN, cybersecurity, productivity, subscriptions, AI tools).
• Experience in pricing, promotions, portfolio management, and negotiations.
• Ability to translate market data into growth initiatives and measurable GMV.
• Fluent English in international environments.

Responsibilities

• Manage the Software category end-to-end, driving growth, GMV, revenue, margins, and performance.
• Develop and execute category and sales strategies from assortment to pricing and promotions.
• Develop and optimize product portfolio across antivirus, VPN, cybersecurity, productivity, and AI tools.
• Build pricing and margin strategies balancing competitiveness with profitability.
• Develop relationships with software brands, publishers, distributors, and partners.
• Identify new products, market trends, and growth opportunities and translate into initiatives.
• Collaborate with Marketing, CRM, and Product to create go-to-market plans and promotions.
• Analyze customer behavior and competition to optimize conversion and product mix.
• Be the internal Software market expert, providing trends and business insights.
• Lead category from strategy to execution and scale initiatives delivering measurable results.

Skills

Software market experience

Pricing & margins

Category management

Business development

Negotiations

Data-driven decisions

English proficiency

Job description

G2A.COM ищes a Senior Business Development Manager (Software) to own the Software category end-to-end, focusing on growth, GMV, and profitability. You will shape the product portfolio across antivirus, VPN, cybersecurity, productivity, and AI tools, while leading pricing, partnerships, and promotions with a data-driven mindset.

You will collaborate with Marketing, Product, and Commercial teams in a hybrid work model, engaging with international brands and customers to drive measurable results