Category Manager (Gift Cards)

G2a; Rzeszów; Hybrid; PLN 210,000 - 280,000; Full time

Benefits offered by this job

Hybrid work model

G2A discount codes

Welcome pack

Life insurance

Medical care

Multisport card

Ergonomic workplace equipment

Job summary

G2A is seeking a seasoned Category Manager for Gift Cards who will own the end-to-end development of the Gift Cards category. You will lead strategy, assortment, sourcing, pricing, and marketing initiatives to drive GMV and profitability.

You will build relationships with key brands and partners, analyze market data, and shape expansion into new markets and segments, while collaborating with cross-functional teams to deliver measurable growth.

Qualifications

• 5+ years of experience in the Gift Cards industry (issuer, distributor, aggregator, retailer, marketplace, or digital platform).
• Deep understanding of Gift Cards ecosystem, pricing, margins, and distribution channels.
• Experience building/developing a category or business line and owning commercial performance.
• Strong ability to translate market knowledge into growth opportunities.

Responsibilities

• Manage Gift Cards category end-to-end, driving development, GMV, revenue growth and profitability.
• Develop strategy, expand assortment, sourcing, pricing and identify priority markets.
• Build relationships with brands, issuers, distributors and aggregators with attractive terms.
• Set and optimize pricing, margins, promotions, and product mix based on dynamics.
• Collaborate with Marketing, Product, and CRM to go-to-market and drive customer acquisition and repeat purchases.
• Identify opportunities for growth across digital goods, markets, customer segments, and use cases.
• Act as internal market expert and translate industry insights into actionable recommendations.

Skills

Gift Cards

Category ownership

Pricing & margins

Sourcing & partnerships

Customer behavior

Data-driven decisions

Entrepreneurial mindset

Cross-functional collaboration

Negotiation skills

Job description

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 35 million people from 180 countries have already purchased more than 145 million digital items. Why? Sellers from all over the world present a rich offering of over 125,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of around 400 exceptional experts representing 10 nationalities. Most of us work in a hybrid model, some remotely, or on‑site in a chosen location. Our R&D center is in Rzeszow, we also have office in Warsaw. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2025, we delivered approximately 86 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI) or augmented reality (AR).

Our mission is to seek new opportunities, pursue continuous growth, and deliver engaging entertainment. G2A’s vision is to build and strengthen its position as a leader in the digital industry by creating a comprehensive, integrated digital ecosystem based on innovative technologies and cutting‑edge cybersecurity solutions.

As part of our “First in Digital, Digital First” strategy, we emphasize the balance between being external innovators and internal drivers of progress—leading digital transformation while simultaneously developing people to thrive in an ever‑changing environment. This approach allows us to shape a future where technology and human potential go hand in hand, delivering exceptional results and driving sustainable growth.

We regularly check job satisfaction. According to the latest survey, as many as 96% of people trust themselves and support one another, 97% appreciate teamwork, and 83% highly value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

We place particular emphasis on maintaining a healthy work–life balance, as well as on the value of Deliver Value – providing value to the user, the company, oneself, and the people we work or collaborate with.

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience‑based insights are also considered a significant asset. We invite you to join us on the journey of co‑creating Gate2Adventure – the gateway to the world of digital entertainment.

We’re waiting for you!

At G2A, we are looking for a Category Manager (Gift Cards) to take ownership of the continued development and scaling of one of the key categories in our business.

We are looking for someone who knows the Gift Cards market inside out and can turn that knowledge into real business growth. Someone who understands products, pricing, margins, sourcing, partnerships, and customer behavior but, above all, knows how to bring these elements together into a coherent strategy and execute it effectively.

In this role, you will have real ownership of the Gift Cards category from strategy, assortment, and supply acquisition, through pricing and marketing activities, to demand, sales performance, and profitability.

This is a role for someone who enjoys building, not just managing. You will identify new opportunities, test solutions, scale what works, and work together with G2A teams to expand the category into new markets and customer segments.

If you have experience in the Gift Cards industry, strong business curiosity, and the energy to turn ideas into tangible results - we want to meet you.

You're a perfect match for the role, if:

• You have at least 5 years of experience in the Gift Cards industry - ideally on the issuer, distributor, aggregator, retailer, marketplace, or digital platform side.
• You have a strong understanding of the Gift Cards ecosystem, including products, pricing and margin models, and distribution channels.
• You have experience building and developing a category or business line and are comfortable taking full ownership of commercial performance.
• You understand customer behavior as well as the marketing and promotional mechanics specific to the Gift Cards category.
• You have strong business and analytical skills and can translate market knowledge and data into concrete growth opportunities.
• You have an entrepreneurial mindset - you can build from the ground up, operate with incomplete information, and move quickly from idea to execution.
• You take full ownership of your area and its results, while also being able to collaborate effectively with teams across different functions within the organization.
• You think strategically but can translate strategy into concrete actions and execute them quickly.
• You are proactive, identify new opportunities, and don’t wait for someone to tell you what to do next.
• You have a strong business mindset and are constantly looking for new opportunities for growth, monetization, and market development.
• You thrive in a dynamic, fast-changing environment and adapt easily to new challenges.
• You have excellent communication and negotiation skills and can build lasting relationships both within the organization and with external partners.
• You make data‑driven decisions, combining business intuition and market knowledge with performance analysis and key metrics.
• You focus on measurable business impact and results, rather than simply completing tasks.
• You are fluent in English and have experience working in an international environment.

Your responsibilities:

• Manage the Gift Cards category end‑to‑end, taking ownership of its development, GMV and revenue growth, and profitability.
• Build and scale the category by developing the strategy, expanding the assortment, shaping the sourcing model and pricing strategy, and identifying priority markets.
• Build and develop relationships with key brands, issuers, distributors, and aggregators, ensuring a competitive offering and attractive commercial terms.
• Set and continuously optimize pricing, margins, promotions, and product mix based on market dynamics and competitor activity.
• Work closely with Marketing, Product, and CRM teams to develop the go‑to‑market strategy and marketing initiatives aimed at customer acquisition, increasing conversion, and driving repeat purchases.
• Identify new opportunities for business growth and scaling across digital goods, markets, customer segments, and new use cases for gift cards.
• Act as the internal Gift Cards market expert, providing insights into the industry, market trends, and competitor activity, and translating them into actionable recommendations for the Platform.

Why is joining us worth it?

• You can work in a hybrid model, from the office, or remotely
• You receive all the necessary work resources, such as a laptop and/or a phone
• We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
• We provide an opportunity for realizing new ideas and appreciate them a lot
• We encourage the development of skills and competences with internal and external trainings
• We value DEI – Diversity, Equity & Inclusion
• We support grassroots initiatives and take part in charity events
• We offer valuable benefits, such as:
• the welcome pack,
• vouchers for the Motivizer platform (each month the employees receive a pool of 250 points they can spend on many products and services available in the system),
• the MultiSport card,
• an opportunity to take part in internal and external trainings and industry events,
• many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services

Your hiring manager

I’m happy to answer all your questions about recruiting at G2A. Feel free to contact me.

You’ll reach me here:

What we offer

Hybrid and/or remote

MultiSport card

Work resources

G2A discount codes

Welcome pack

Development of skills

Intracompany trainings

External trainings

Other

Diversity, Equity & Inclusion

Grassroots initiatives

Charity events

Development and well‑being programs

Multisport card

Life insurance

Medical care

Ergonomic workplace equipment

Employee referral program

Discounts on G2A.COM

Ergonomic and electronic equipment

Discounts in the Samsung partner store

Welcome Pack – to start your collaboration off right

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