Category Manager (Software)

G2a; Warszawa; Hybrid; PLN 240,000 - 340,000; Full time

Benefits offered by this job

Hybrid/Remote work

Laptop provided

MultiSport card

G2A discount codes

Welcome pack

Job summary

G2A.COM is looking for a Category Manager (Software) to own the growth of the Software category, including pricing, sourcing, and partnerships. You will identify new products and drive GMV and profitability through data-driven decisions.

The role requires deep knowledge of antivirus, VPN, cybersecurity, productivity, subscriptions and AI tools, with end-to-end ownership from strategy to execution. Hybrid work options are available.

Qualifications

• At least 5 years in the Software industry (sales, category management or related roles).
• Strong knowledge of antivirus, VPN, cybersecurity, productivity software, subscriptions and AI tools.
• Deep understanding of licensing models, pricing, margins and distribution channels.

Responsibilities

• Own end-to-end Software category growth, GMV and revenue.
• Develop and execute category and sales strategy from assortment to pricing.
• Optimize product portfolio across antivirus, VPN, cybersecurity, productivity and AI tools.
• Build pricing and margin strategies for profitability.
• Develop relationships with software brands, publishers, distributors and partners.
• Identify new products, trends and growth opportunities from data.
• Work with Marketing, CRM and Product on GTM and promotions.
• Analyze customer behavior and category performance to optimize conversions.
• Act as internal Software market expert and share insights.

Skills

Software exp

Product knowledge (antivirus, VPN, AI)

Pricing & promotions

Commercial negotiations

Data-driven decisions

Cross-functional collaboration

International experience

Strategic growth mindset

Job description

G2A.COM is the world's largest marketplace for digital entertainment. On our platform, over 35 million people from 180 countries have already purchased more than 145 million digital items. Why? Sellers from all over the world present a rich offering of over 125,000 digital codes for games, software, gift cards, subscriptions, DLCs, in-game items, and various digital entertainment. We are a safe marketplace, where sellers guarantee instant delivery.

What else sets us apart? G2A.COM is a place co-created by a team of around 400 exceptional experts representing 10 nationalities. Most of us work in a hybrid model, some remotely, or on‑site in a chosen location. Our R&D center is in Rzeszow, we also have office in Warsaw. The company's main headquarters are in Hong Kong, with the central office in Amsterdam.

We address each other by our first name, we are supportive, and we share knowledge. We operate based on DEI values – Diversity, Equity, and Inclusion and provide extensive development opportunities – in 2025, we delivered approximately 86 development and wellbeing events. We work in a dynamically changing environment, continuously implementing and utilizing the latest technologies such as artificial intelligence (AI) or augmented reality (AR).

Our mission is to seek new opportunities, pursue continuous growth, and deliver engaging entertainment. G2A’s vision is to build and strengthen its position as a leader in the digital industry by creating a comprehensive, integrated digital ecosystem based on innovative technologies and cutting‑edge cybersecurity solutions.

As part of our “First in Digital, Digital First” strategy, we emphasize the balance between being external innovators and internal drivers of progress—leading digital transformation while simultaneously developing people to thrive in an ever‑changing environment. This approach allows us to shape a future where technology and human potential go hand in hand, delivering exceptional results and driving sustainable growth.

We regularly check job satisfaction. According to the latest survey, as many as 96% of people trust themselves and support one another, 97% appreciate teamwork, and 83% highly value managerial support. The average tenure at G2A.COM is an impressive 5 years. This is simply a place where people want to be.

We place particular emphasis on maintaining a healthy work–life balance, as well as on the value of Deliver Value – providing value to the user, the company, oneself, and the people we work or collaborate with.

By joining us, you will have the opportunity to collaborate and create projects with international brands such as Google, PayPal, Amazon, VISA, Mastercard, PayU, EY, Synerise, Modivo, Empik, and Microsoft. We think and act globally, and in our daily work, we are guided by analysis and data, although intuition and experience‑based insights are also considered a significant asset. We invite you to join us on the journey of co‑creating Gate2Adventure – the gateway to the world of digital entertainment.

We’re waiting for you!

At G2A, we are looking for a Category Manager (Software) to take ownership of the development and scaling of the entire Software category.

This is a role for someone who knows the Software market inside out - understands products such as antivirus, VPN, cybersecurity, productivity and business software, as well as subscriptions and AI tools. You can look at the category from both the customer and market perspective, as well as through the lens of the business - pricing, margins, sales, and profitability.

As Category Manager, you will have real end‑to‑end ownership of the category from strategy, assortment, and sourcing, through pricing, margins, and partnerships, to promotions, go‑to‑market, and sales performance.

You will actively identify new products, brands, and growth opportunities, analyze customer needs and competitor activity, and turn these insights into concrete business initiatives.

This is a role for someone who enjoys building, testing, and scaling - takes ownership of results, moves quickly from idea to execution, and can turn market knowledge into measurable growth in GMV, revenue, and profitability.

You're a perfect match for the role, if:

• You have at least 5 years of experience in the Software industry - ideally in sales, category management, business development, or other commercial roles.
• You have a strong understanding of products across antivirus, VPN, cybersecurity, productivity, and business software, as well as subscriptions and AI tools.
• You have a deep understanding of the Software ecosystem, including licensing models, pricing, margins, and distribution channels.
• You have experience developing and executing sales or category strategies and can translate them into measurable business growth.
• You have hands‑on experience with pricing, promotions, portfolio management, and commercial negotiations.
• You combine strong business and analytical skills with the ability to identify and prioritize new growth opportunities.
• You have an entrepreneurial mindset and take full ownership of the results of your area.
• You can think strategically while maintaining a hands‑on approach and moving quickly from idea to execution.
• You understand the business side of the category and can connect customer needs, market trends, and business opportunities with revenue and profitability.
• You make data‑driven decisions, combining market knowledge with performance analysis and key metrics.
• You have excellent communication, negotiation, and influencing skills - both in relationships with external partners and when collaborating with internal teams.
• You can work effectively with Commercial, Marketing, Product, and other teams across the organization.
• You are curious about new technologies and stay up to date with the rapidly evolving trends in Software and AI.
• You thrive in a dynamic environment, respond quickly to change, and can adapt your course of action to new opportunities.
• You are focused on measurable growth and continuous improvement, rather than simply completing tasks.
• You are fluent in English and have experience working in an international environment.

Your responsibilities:

• Manage the Software category end‑to‑end, taking ownership of its growth, GMV, revenue, margin, and overall business performance.
• Develop and execute the category and sales strategy from assortment and pricing to promotions and identifying priority markets.
• Develop and optimize the product portfolio across antivirus, VPN, cybersecurity, productivity and business software, as well as subscriptions and AI tools.
• Build and optimize the pricing and margin strategy, balancing a competitive offering with the goal of maximizing category profitability.
• Build and develop relationships with key software brands, publishers, distributors, and other strategic partners.
• Identify new products, market trends, and growth opportunities, and translate them into concrete business initiatives.
• Work closely with Marketing, CRM, and Product teams to develop go‑to‑market strategies and promotional activities tailored to the Software category.
• Analyze customer behavior, competitor activity, and category performance to continuously optimize conversion, product mix, and sales.
• Act as the internal Software market expert, bringing industry knowledge, trends, and business insights to G2A.COM.
• Drive the category from strategy to execution - test new opportunities, learn from data, and scale initiatives that deliver measurable business results.

Why is joining us worth it?

• You can work in a hybrid model, from the office, or remotely
• You receive all the necessary work resources, such as a laptop and/or a phone
• We can provide and deliver ergonomic and electronic equipment for your home office, such as footrests, stability balls, chair with back support, monitor, mousepad, laptop docking station, mouse, keyboard, headphones
• We provide an opportunity for realizing new ideas and appreciate them a lot
• We encourage the development of skills and competences with internal and external trainings
• We value DEI – Diversity, Equity & Inclusion
• We support grassroots initiatives and take part in charity events
• We offer valuable benefits, such as:
• the welcome pack,
• vouchers for the Motivizer platform (each month the employees receive a pool of 250 points they can spend on many products and services available in the system),
• the MultiSport card,
• an opportunity to take part in internal and external trainings and industry events,
• many more
• You will receive discount codes to use on the G2A.COM sales platform so that you can enjoy the benefits of our offers and services

Your hiring manager

I’m happy to answer all your questions about recruiting at G2A. Feel free to contact me.

You’ll reach me here:

What we offer

Hybrid and/or remote

MultiSport card

Work resources

G2A discount codes

Welcome pack

Development of skills

Intracompany trainings

External trainings

Other

Diversity, Equity & Inclusion

Grassroots initiatives

Charity events

Development and well-being programs

Multisport card

Life insurance

Medical care

Ergonomic workplace equipment

Employee referral program

Discounts on G2A.COM

Ergonomic and electronic equipment

Discounts in the Samsung partner store

Welcome Pack – to start your collaboration off right

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