Senior Specialist Group Marketing

Habasit; Czeladź; On-site; PLN 230,000 - 270,000; Full time

Job summary

Habasit Poland is seeking an experienced Global Marketing Lead to steer integrated campaigns and strategic product launches that drive growth and strengthen brand awareness. You will partner with MarCom, Digital teams, regional marketing, product managers, and external partners to deliver measurable results across channels.

The ideal candidate blends strategic vision with hands-on execution, translating business objectives into compelling campaigns and coordinating stakeholders across markets to

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 7+ years in marketing, campaign management or product launches.
• Experience in B2B industrial markets and technical products.
• Proven ability to run integrated campaigns across channels.
• Experience leading marketing in a global matrix with cross-country stakeholders.
• Excellent communication and presentation skills.
• Analytical mindset with ability to show KPI impact.
• Fluent English (written and spoken).

Responsibilities

• Lead design and execution of global marketing campaigns and product launches.
• Define strategy, journeys and channel mix across markets.
• Translate objectives into actionable marketing plans.
• Develop end-to-end campaign and launch plans with toolkits and calendars.
• Coordinate cross-functional stakeholders across regions.
• Monitor KPIs and present insights and improvements.
• Analyze market trends and customer insights to improve initiatives.

Skills

Campaign management

Product launches

B2B marketing

Cross-functional collaboration

Data-driven marketing

English fluency

Education

Bachelor's degree in Marketing

Tools

AI tools

Job description

Lead the vision, development, and execution of marketing campaigns and key product launches that support business growth, strengthen brand awareness, and drive customer engagement. Work closely with the MarCom and Digital teams, regional Marketing teams, Product and Industry Segment Managers, and external partners to ensure impactful, consistent, and measurable execution across all marketing channels.

The ideal candidate combines strategic vision with a hands‑on execution mindset, identifying the most effective marketing approaches, translating business objectives into compelling campaigns, and coordinating internal and external stakeholders to deliver measurable results.

This position forms part of the Global Marketing team based in Poland. The role is expected to be based at the Global Marketing office to enable close day-to-day collaboration with colleagues across the function and support the effective delivery of global marketing activities.

Key Responsibilities

• Lead the design, development and execution of integrated global marketing campaigns and strategic product launches, defining campaign strategy, customer journeys and the most effective channel mix across international markets.
• Translate business objectives into actionable marketing plans that drive awareness, lead generation, and commercial results.
• Define campaign concepts, visual identity, storytelling, and content strategies tailored to different industries, applications, and customer segments.
• Develop and manage end-to-end global campaign and product launch plans, including communication toolkits, content calendars and integrated multi-channel execution plans, ensuring consistent messaging, branding and execution across all regions.
• Coordinate cross-functional stakeholders, including Global MarCom, Digital Marketing, Product Management, Industry Segment Management, Regional Marketing teams, Sales and external partners, ensuring alignment and timely execution across all markets.
• Monitor campaign and product launch performance against agreed KPIs, demonstrating measurable business impact through campaign analytics, lead generation, customer engagement, pipeline contribution and commercial performance. Present recommendations and lessons learned to support continuous improvement.
• Analyze market trends, customer insights, and competitor activities to identify opportunities and strengthen future marketing initiatives.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• 7+ years of experience in marketing, campaign management, product launches, or a related role.
• Experience in B2B industrial markets; experience in manufacturing, engineering, or technical industrial products is preferred.
• Proven experience developing and executing integrated marketing campaigns across multiple channels.
• Proven experience leading marketing campaigns within a global matrix organisation, influencing cross-functional stakeholders across multiple countries and business functions without direct line management responsibility.
• Excellent communication and presentation skills.
• Analytical mindset with the ability to interpret campaign performance data, customer insights, and market trends, and to demonstrate the measurable impact of marketing campaigns through KPIs and analytics, including evidence of improvements in lead generation, customer engagement, brand awareness, or commercial performance.
• Advanced proficiency in AI tools, with the ability to leverage them to improve marketing effectiveness and efficiency.
• Strong understanding of the full marketing mix, from traditional channels to digital platforms.
• Proactive and comfortable balancing strategic thinking with hands-on execution.
• Fluent in English, both written and spoken.