Senior Brand Manager CE

Michael Page; Warszawa; On-site; PLN 240,000 - 320,000; Full time

Benefits offered by this job

Hybrid work model in Warsaw

Company car

Professional development opportunities

Job summary

Michael Page is partnering with a large international consumer goods company to recruit a Senior Brand Manager for Central Europe based in Warsaw. You will develop brand and category strategies across CE markets and drive growth with a multi-brand portfolio.

You will lead 360° campaigns across media, digital, e‑commerce and retail, manage budgets and product launches, and collaborate closely with Sales and cross‑functional teams. Fluent English is required; Polish is a strong advantage.

Qualifications

• Minimum 6 years of experience in brand marketing.
• Strong experience in brand strategy, communication, media and portfolio management.
• Previous people management experience.
• Experience working in an international or multi-market environment.
• Strong commercial and analytical mindset with a good understanding of P&L.
• Experience managing significant marketing budgets.
• Strong stakeholder and project management skills.
• Very good communication and presentation skills.
• Fluent English; Polish would be a strong advantage.
• Experience in shopper marketing, trade marketing, category management or sales is an asset.

Responsibilities

• Developing and implementing brand and category strategy across Central European markets
• Managing a multi-brand portfolio and identifying key growth opportunities
• Leading integrated 360° marketing campaigns, including media, digital, e-commerce and retail activation
• Managing innovation and product launches from business assessment through go-to-market execution
• Using consumer, shopper, market and business data to support strategic and commercial decisions
• Managing marketing budgets and ensuring effective allocation of investment
• Working closely with Sales and other cross-functional teams
• Leading, coaching and developing a team of Brand Marketers
• Managing agencies and key external partners

Skills

Brand marketing

Brand strategy

Communication

Media

Portfolio management

People management

Stakeholder management

Project management

Presentation skills

English

Polish

Shopper marketing

Trade marketing

Category management

Sales

Job description

• Senior Brand Manager CE
• Senior Brand Manager CE

About Our Client

For a large international consumer goods company with a strong portfolio of well-known brands, we are looking for an experienced Senior Brand Manager who will take responsibility for one of the key business areas within the Central Europe Marketing organisation.

Job Description

• Developing and implementing brand and category strategy across Central European markets


• Managing a multi-brand portfolio and identifying key growth opportunities


• Leading integrated 360° marketing campaigns, including media, digital, e-commerce and retail activation


• Managing innovation and product launches from business assessment through go-to-market execution


• Using consumer, shopper, market and business data to support strategic and commercial decisions


• Managing marketing budgets and ensuring effective allocation of investment


• Working closely with Sales and other cross-functional teams


• Leading, coaching and developing a team of Brand Marketers


• Managing agencies and key external partners

The Successful Applicant

• Minimum 6 years of experience in brand marketing, preferably within consumer goods


• Strong experience in brand strategy, communication, media and portfolio management


• Previous people management experience


• Experience working in an international or multi-market environment


• Strong commercial and analytical mindset with a good understanding of P&L and key business drivers


• Experience managing significant marketing budgets


• Strong stakeholder and project management skills


• Very good communication and presentation skills


• Fluent English&Polish would be a strong advantage


• Experience in shopper marketing, trade marketing, category management or sales would be an additional asset

What's on Offer

• Opportunities for further professional and leadership development within an international organisation


• A significant impact on the development of the entire product category in the region


• Attractive benefits package and company car


• Hybrid working model in Warsaw