Marketing Specialist

Axamit, Inc.; Warszawa; On-site; PLN 169,851 - 233,545; Full time

Job summary

Axamit, Inc. in Warsaw seeks a Marketing Specialist who will bridge marketing and sales to empower the sales team with analytics and leads. Your role includes conducting market analysis for European markets and developing tailored presentations for clients.

Ideal candidates have 3+ years in IT marketing, a solid understanding of the sales cycle, excellent English skills, and strong organization. This position offers an opportunity to significantly impact business results in a collaborative environment.

Qualifications

• 3+ years of marketing experience in IT.
• Solid understanding of mid-size and enterprise sales cycles.
• Experience in market research and prospecting.
• High-quality presentation creation in English.
• Hands-on experience with lead generation.
• Experience working in an Agile environment.
• Fluent English (C1) for business correspondence.
• Strong self-organization and multitasking skills.

Responsibilities

• Conduct market analysis and strategy for European markets.
• Identify and segment potential clients for outbound campaigns.
• Develop tailored presentations for enterprise clients.
• Act as the first point of contact for inquiries.
• Contribute to B2B content strategy and digital campaigns.

Skills

Marketing experience in IT

Understanding of sales cycle

Market research

Presentation skills in English

Lead generation skills

Experience in Agile environment

Fluent English (C1)

Self-organization

Tools

Salesforce

HubSpot

Job description

The opportunity to directly influence business results and work with large international clients. You will be a link between marketing and sales. Your primary mission is to empower the sales team with the tools, analytics, and qualified leads needed to effectively close deals with corporate clients. You will be more than just a marketing specialist, you will be a partner to the sales team.

• Market Analysis & Strategy: Conduct in-depth analysis of target European markets (e.g., DACH, Benelux, CEE) to identify new growth opportunities; Contribute to building and executing market entry and expansion strategies.
• Prospecting & Passive Lead Generation: Identify and segment potential mid-size and enterprise clients using modern tools (e.g., LinkedIn Sales Navigator, Apollo.io); Prepare targeted prospect lists for outbound campaigns in collaboration with the sales team.
• Sales Enablement & Content: Develop compelling, tailored presentations and commercial proposals that address the specific pains and needs of enterprise clients; Support the preparation of responses to RFPs/RFIs.
• Client-Facing Activities: Act as the "first face" of the company for new inquiries: conduct initial introductory calls, qualify leads, and hand them over to account executives.
• Digital Marketing: Contribute to a content strategy targeted at a B2B audience (e.g., blog posts, case studies, white papers); Assist in setting up and monitoring targeted digital campaigns (e.g., LinkedIn Ads).

Candidate Requirements (Ideal Candidate Profile)/Essential Qualifications (Must-have):

• 3+ years of marketing experience in IT;
• A solid understanding of the mid-size and enterprise sales cycle: long sales cycles, multiple decision-makers, complex solutions;
• Proven experience in market research and prospecting;
• Ability to create high-quality presentations and commercial proposals in English;
• Hands‑on experience with passive lead generation (identifying and qualifying potential clients);
• Experience working in an Agile environment (understanding of sprints, stand‑ups, etc.);
• Fluent English (C1 level) is mandatory. Must be confident in business correspondence and leading client calls;
• Strong self‑organization, ability to handle multiple tasks, and a fast‑learning capability.

Preferred Qualifications (Nice-to-have):

• Previous experience working with the European market;
• Familiarity with CRM systems (e.g., Salesforce, HubSpot) and prospecting tools;
• Basic knowledge of digital marketing (Email Marketing, LinkedIn Ads, web analytics);
• Proficiency in a second European language (e.g., German, French) is a significant plus.

Personal Qualities (Soft Skills):

• Energetic and Proactive: You don't wait for tasks; you bring ideas to the table;
• Excellent Communication Skills: Ability to communicate clearly with both internal teams and external clients;
• Strategic Mindset: You can see the bigger picture and understand how your work impacts business goals;
• Results-Driven: You are focused on outcomes and understand how your role contributes to the sales pipeline and revenue;
• A Team Player with resilience: Thrives in a collaborative environment and can handle the pressures of a dynamic role.