Marketing Specialist

Cthings; Warszawa; On-site; PLN 89,280 - 111,600; Full time

Benefits offered by this job

Hybrid work model (Warsaw office)

Private medical care

MultiSport

Job summary

Cthings is seeking a Marketing Specialist to drive B2B content and campaigns for IoT/Tech. You will work across product messaging, social media, SEO, and events, collaborating with Sales, Product, and R&D to bring edge solutions to life.

You will build compelling content for emails, articles, case studies, and landing pages, while coordinating campaigns and reporting results. The role emphasizes creative writing, data-driven optimization, and hands-on campaign execution.

Qualifications

• 1–2 years of experience in B2B marketing or related roles.
• Experience supporting multi-channel campaigns and lead-generation.
• Strong writing and editing skills for technical topics.
• Excellent written and spoken English; Polish is a plus.
• Basic understanding of B2B funnels, campaign metrics, and SEO.

Responsibilities

• Support B2B campaigns to build awareness and generate leads.
• Create content for email, social media, articles, case studies, and web pages.
• Shape product messaging and sales materials for solutions.
• Prepare simple graphics for campaigns, social media, events, and presentations.
• Assist social media planning, publishing, monitoring, and reporting.
• Improve content visibility with keyword research and SEO optimization.
• Coordinate trade shows, conferences, webinars, and other events.
• Conduct market research to support campaigns and positioning.
• Track campaign performance and assist lead management in HubSpot.

Skills

B2B marketing

Digital marketing

Content marketing

Lead generation

SEO

English writing

Polish language (bonus)

Campaign management

Social media

Tools

HubSpot

Figma

Canva

Adobe tools

Confluence

Microsoft 365

Job description

Marketing Specialist – B2B Content & Campaigns (IoT/Tech)

We are looking for a curious, creative, and hands‑on Marketing Specialist who wants to work across the full B2B marketing mix.

From product messaging and social media to events, SEO, and lead generation, you will be involved in a wide range of projects and see the direct impact of your work.

Reporting directly to the Marketing Manager, you will collaborate with sales, product, R&D, and external partners to bring our edge solutions portfolio to life.

What you will do

• Support B2B campaigns that build awareness, generate leads, and enable sales.
• Create engaging content for email, social media, articles, case studies, landing pages, presentations, brochures, and the company website.
• Shape product messaging, value propositions, and sales materials for our solutions.
• Prepare simple graphics and visual assets for campaigns, social media, events, and presentations.
• Support social media planning, publishing, monitoring, and reporting.
• Improve content visibility through keyword research and SEO optimization.
• Help promote and coordinate trade shows, conferences, webinars, and other industry events.
• Conduct market research to support campaigns and positioning.
• Track campaign performance, support lead management in HubSpot, maintain brand consistency across marketing activities, and keep marketing materials up to date.

What we are looking for

• 1–2 years of experience in B2B marketing, digital marketing, content marketing, or a related role.
• Experience supporting multi-channel campaigns and lead‑generation activities.
• Strong writing and editing skills, with the ability to make technical topics clear and engaging.
• Excellent written and spoken English; Polish is a plus.
• Basic understanding of B2B marketing funnels, campaign metrics, and SEO.
• Strong organizational skills and the ability to manage multiple priorities and deadlines.
• A proactive and creative mindset, with the confidence to contribute ideas and take initiative.
• Basic graphic design skills and experience with Figma, Canva, Adobe tools, or similar software.
• Comfortable using Microsoft 365 and collaboration tools such as Confluence.
• Experience with CRM or marketing automation platforms (preferably HubSpot).
• Interest in technology, IoT, cybersecurity is an advantage.

Nice to have

• Experience with HubSpot or another CRM or marketing automation platform.
• Experience in technology, SaaS, IoT, telecommunications, cybersecurity or another B2B industry.
• Experience supporting trade shows, conferences or webinars.
• Polish language skills.

What we offer

• 8,000–10,000 PLN gross per month on an employment contract or 9,000–12,000 PLN net + VAT per month on a B2B contract, depending on experience.
• A full-time role with a hybrid working model: two days per week at our Warsaw office at al. Niepodległości 18.
• Company-funded individual private medical care and access to the MultiSport programme.
• International projects and direct exposure to innovative 5G, IoT, hardware and software solutions.
• Close cooperation with Marketing, Sales, Product and technical teams.
• A visible impact on campaigns, messaging and materials used across the company.
• Space to develop your skills in content, product marketing, lead generation, SEO and events.

Recruitment process

• A short introductory call with People & Operations.
• An interview with the Marketing Manager focused on your experience and previous projects.
• A conversation about selected examples from your portfolio or past campaigns.
• Final decision and feedback.