Marketing Specialist

CTHINGS.CO; Poland; Hybrid; PLN 89,000 - 112,000; Full time

Benefits offered by this job

Private medical care

MultiSport programme

Job summary

CTHINGS.CO is seeking a versatile B2B marketing content specialist to help turn complex technology into clear messaging. You will support demand campaigns, content across email, social, articles, case studies, landing pages, and events.

Reporting to the Marketing Manager, you will collaborate with sales, product, R&D, and external partners to bring our edge solutions portfolio to life. This is a full-time, hybrid role in Warsaw with private medical care and MultiSport access.

Qualifications

• 1–2 years of experience in B2B marketing, digital marketing, content marketing or related role.
• Experience supporting multi-channel campaigns and lead-generation activities.
• Strong writing and editing skills; able to make technical topics clear and engaging.
• Excellent written and spoken English; Polish is a plus.
• Basic understanding of B2B marketing funnels, campaign metrics, and SEO.
• Strong organizational skills and the ability to manage multiple priorities and deadlines.
• Proactive and creative mindset; confident to contribute ideas and take initiative.
• Basic graphic design skills and experience with Figma, Canva, Adobe tools, or similar.
• Experience with Microsoft 365 and Confluence.
• Experience with HubSpot or another CRM/marketing automation platform.
• Interest in technology, IoT, cybersecurity is an advantage.

Responsibilities

• Support B2B campaigns that build awareness, generate leads, and enable sales.
• Create engaging content for email, social media, articles, case studies, landing pages, presentations, brochures, and the company website.
• Shape product messaging, value propositions, and sales materials for our solutions.
• Prepare simple graphics and visual assets for campaigns, social media, events, and presentations.
• Support social media planning, publishing, monitoring, and reporting.
• Improve content visibility through keyword research and SEO optimization.
• Help promote and coordinate trade shows, conferences, webinars, and other industry events.
• Conduct market research to support campaigns and positioning.
• Track campaign performance, support lead management in HubSpot, maintain brand consistency, and keep marketing materials up to date.

Skills

Strong writing

Editing skills

English fluency

Polish language

SEO basics

Graphic design basics

HubSpot experience

Confluence

Microsoft 365

Content marketing

B2B marketing

Tools

HubSpot

Figma

Canva

Adobe Suite

Confluence

Microsoft 365

Job description

You will help turn complex technology into clear, compelling stories, support campaigns that generate demand, and create content that strengthens our brand across international markets. From product messaging and social media to events, SEO, and lead generation, you will be involved in a wide range of projects and see the direct impact of your work.

Reporting directly to the Marketing Manager, you will collaborate with sales, product, R&D, and external partners to bring our edge solutions portfolio to life.

• Support B2B campaigns that build awareness, generate leads, and enable sales.
• Create engaging content for email, social media, articles, case studies, landing pages, presentations, brochures, and the company website.
• Shape product messaging, value propositions, and sales materials for our solutions.
• Prepare simple graphics and visual assets for campaigns, social media, events, and presentations.
• Support social media planning, publishing, monitoring, and reporting.
• Improve content visibility through keyword research and SEO optimization.
• Help promote and coordinate trade shows, conferences, webinars, and other industry events.
• Conduct market research to support campaigns and positioning.
• Track campaign performance, support lead management in HubSpot, maintain brand consistency across marketing activities, and keep marketing materials up to date.

• 1–2 years of experience in B2B marketing, digital marketing, content marketing, or a related role.
• Experience supporting multi-channel campaigns and lead-generation activities.
• Strong writing and editing skills, with the ability to make technical topics clear and engaging.
• Excellent written and spoken English; Polish is a plus.
• Basic understanding of B2B marketing funnels, campaign metrics, and SEO.
• Strong organizational skills and the ability to manage multiple priorities and deadlines.
• A proactive and creative mindset, with the confidence to contribute ideas and take initiative.
• Basic graphic design skills and experience with Figma, Canva, Adobe tools, or similar software.
• Comfortable using Microsoft 365 and collaboration tools such as Confluence.
• Experience with CRM or marketing automation platforms (preferably HubSpot).
• Interest in technology, IoT, cybersecurity is an advantage.

• Experience with HubSpot or another CRM or marketing automation platform.
• Experience in technology, SaaS, IoT, telecommunications, cybersecurity or another B2B industry.
• Experience supporting trade shows, conferences or webinars.
• Polish language skills.

• 8,000–10,000 PLN gross per month on an employment contract or 9,000–12,000 PLN net + VAT per month on a B2B contract, depending on experience.
• A full-time role with a hybrid working model: two days per week at our Warsaw office at al. Niepodległości 18.
• Company-funded individual private medical care and access to the MultiSport programme.
• International projects and direct exposure to innovative 5G, IoT, hardware and software solutions.
• Close cooperation with Marketing, Sales, Product and technical teams.
• A visible impact on campaigns, messaging and materials used across the company.
• Space to develop your skills in content, product marketing, lead generation, SEO and events.

• A short introductory call with People & Operations.
• An interview with the Marketing Manager focused on your experience and previous projects.
• A conversation about selected examples from your portfolio or past campaigns.
• Final decision and feedback.