Senior Paid Search Specialist — Global SEM, Hybrid

WPP Media Limited; Kraków; Hybrid; PLN 71,000 - 140,000; Full time

Benefits offered by this job

Internal learning platforms

Medical care

Sports card (Medicover)

Funding for English language learning

Flexible working arrangements

Job summary

WPP Media Limited in Kraków, Poland, is seeking a Senior Paid Search Specialist to join our Global Operations Centre. You will manage and optimize Google Ads campaigns, collaborating with global teams to deliver high-impact SEM strategies.

The role requires 4+ years in Google Ads, strong analytics, and proficiency in SA360, Microsoft Advertising, Excel, and Google Analytics. Hybrid work from Poland offices.

Qualifications

• Fluent English required.
• 4+ years experience in planning Google Ads/Search campaigns.
• Strong analytics and numerical acumen.
• Ability to analyze data and develop actionable recommendations.
• Willingness to work with Google Analytics.
• Proficient in Microsoft Excel and Google Sheets.
• Hybrid work from Poland offices (Warsaw, Kraków, Poznań, Wrocław).
• Experience with SA360, Bing Ads, or Data Studio is a bonus.

Responsibilities

• Collaborate with global WPP media houses to build SEM activity strategies for international markets.
• Achieve KPIs for e-commerce, performance, and brand recognition.
• Analyze data, draw conclusions, and offer targeted recommendations.
• Run SEM campaigns from A to Z, also using SA360 and Microsoft Advertising.
• Having a chance to gain experience from the assistance of more experienced professionals.

Skills

Fluent English

Google Ads planning

Analytics mindset

Google Analytics

Excel & Sheets

Tools

SA360

Bing Ads

Data Studio

Job description

WPP Media Limited in Kraków, Poland, is seeking a Senior Paid Search Specialist to join our Global Operations Centre. You will manage and optimize Google Ads campaigns, collaborating with global teams to deliver high-impact SEM strategies.

The role requires 4+ years in Google Ads, strong analytics, and proficiency in SA360, Microsoft Advertising, Excel, and Google Analytics. Hybrid work from Poland offices.