Senior Lifecycle & Retention Growth Strategist - Remote

Paired; Polska; Remote; PLN 356,000 - 514,000; Full time

Benefits offered by this job

Remote flexibility

International collaboration

Competitive USD compensation

Job summary

Paired is a global recruiting agency offering remote work with top-tier talent and international collaboration. We seek experienced Lifecycle & Retention Growth Strategists to own customer retention, lifecycle marketing, and growth initiatives across email, SMS, subscriptions, and other touchpoints.

You will translate data into actionable strategies, lead cross-functional teams, and partner with clients and senior stakeholders to drive revenue, engagement, and lifetime value.

Qualifications

• 5+ years of experience in lifecycle marketing, retention marketing, CRM, growth marketing, email/SMS marketing, or related field.
• Strong understanding of DTC/ecommerce and how retention contributes to revenue and profitability.
• Proven experience using data to make strategic marketing or growth decisions.
• Hands-on experience with lifecycle marketing platforms such as Klaviyo or comparable tools.
• Experience owning measurable business outcomes such as revenue, retention, churn, LTV, conversion, or lifecycle performance.
• Strong analytical skills and the ability to translate performance data into clear recommendations and next actions.
• Comfortable working directly with clients, founders, CMOs, or senior stakeholders and communicating recommendations with confidence.
• Strong project ownership and organizational skills, with ability to manage multiple priorities.
• Able to work cross-functionally with creative, project management, development, and marketing teams.
• Strong written and verbal English communication skills suitable for client-facing work.
• Self-directed, commercially minded, proactive, and comfortable operating in fast-moving environments.
• Experience using AI tools such as ChatGPT or Claude to improve marketing workflows, analysis, content development, or operational efficiency is a plus.

Responsibilities

• Own lifecycle and retention strategy across email, SMS, subscription, and other customer touchpoints.
• Analyze customer, campaign, retention, and revenue data to identify opportunities and determine what should be tested or optimized.
• Develop and execute experiments around offers, messaging, segmentation, customer journeys, subscription conversion, retention, and lifecycle engagement.
• Build and optimize lifecycle programs, including campaigns, automated flows, onboarding, post-purchase, winback, cancellation/save journeys, and other retention initiatives.
• Translate data and customer behavior into clear strategic recommendations and actionable plans.
• Own performance against key business outcomes such as revenue, retention, customer lifetime value, subscription take rate, churn, or lifecycle program performance.
• Work directly with clients, founders, or senior stakeholders to present performance, recommendations, and strategic priorities.
• Lead and coordinate cross-functional teams including copywriters, designers, project managers, developers, and other marketing specialists.
• Provide clear briefs, direction, feedback, and quality control to ensure execution aligns with strategy and brand requirements.
• Troubleshoot lifecycle marketing, CRM, subscription, or customer journey issues and provide practical solutions.
• Identify opportunities to improve processes, systems, and workflows, including the use of AI and automation where appropriate.
• Monitor account/customer health and proactively identify risks, performance gaps, and opportunities for improvement.
• Help build scalable playbooks, processes, and best practices that improve lifecycle and retention performance across the business.

Skills

Lifecycle marketing

Retention marketing

CRM

Growth marketing

Email marketing

SMS marketing

AI tools usage

Tools

Klaviyo

Job description

Paired is a global recruiting agency offering remote work with top-tier talent and international collaboration. We seek experienced Lifecycle & Retention Growth Strategists to own customer retention, lifecycle marketing, and growth initiatives across email, SMS, subscriptions, and other touchpoints.

You will translate data into actionable strategies, lead cross-functional teams, and partner with clients and senior stakeholders to drive revenue, engagement, and lifetime value.