Senior Lifecycle Marketing Architect - Remote

Optery, Inc.; Polska; Remote; PLN 311,000 - 350,000; Full time

Job summary

Optery, Inc. seeks a senior lifecycle marketer to own email, in-app messaging and push notifications across the customer journey. Design journeys, build campaigns, write copy, run tests, and report results with cross‑functional partners in product, analytics and paid media.

This is a fully remote role for a global team, based in the United States and aligned to US business hours to coordinate activation, retention, and expansion.

Qualifications

• 5+ years owning lifecycle, CRM, or email programs for a subscription service.
• Fluency with modern marketing platforms (Customer.io, Iterable, Braze, Klaviyo) including segmentation and workflows.
• Strong copy instincts for clear, persuasive messaging.
• Data-driven with ability to pull reports; SQL and product analytics are a plus.
• Understanding of email deliverability and compliance (CAN-SPAM, GDPR/CCPA).
• Experience with AI in workflows.
• Builder mindset with ownership of a function.
• Bonus: privacy, security, or consumer subscription product; B2C and B2B messaging.

Responsibilities

• Own lifecycle marketing roadmap across activation, conversion, retention, and expansion.
• Build, launch, and iterate on automated campaigns and flows in marketing platform.
• Own in-app messaging and transactional communications with product and engineering.
• Develop mobile push notification strategy and coordinate with email channels.
• Develop segmentation and personalization using behavioral and account data.
• Run experiments with A/B tests and clear measurement.
• Manage email deliverability, list hygiene, and suppression strategy.
• Instrument and measure lifecycle performance with analytics (Amplitude).
• Collaborate with paid acquisition, product, and support for coordinated messaging.

Skills

Lifecycle marketing

CRM & retention

Copywriting

Data analysis

SQL

AI

B2C messaging

B2B messaging

Privacy & security

Tools

Customer.io

Iterable

Braze

Klaviyo

Amplitude

Liquid templating

Job description

Optery, Inc. seeks a senior lifecycle marketer to own email, in-app messaging and push notifications across the customer journey. Design journeys, build campaigns, write copy, run tests, and report results with cross‑functional partners in product, analytics and paid media.

This is a fully remote role for a global team, based in the United States and aligned to US business hours to coordinate activation, retention, and expansion.