Senior Digital Activation Lead — Remote

Hyland

Warszawa

On-site

PLN 140,000 - 210,000

Full time

8 days ago

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Benefits offered by this job

Fully remote

Flexible hours

5 days off

Employee appreciation

Floating holiday

Volunteer time off

Private healthcare

Life insurance

Wellness program

Learning management system

Tuition assistance

Employee development program

Multisport card

Eyewear reimbursement

Birthday gift

Baby gift

Recognition programs

Pension schemes

Job summary

Hyland is seeking a Senior Digital Activation Specialist in a fully remote capacity. You will lead multi-channel campaigns, drive activation standards, and serve as the technical expert for platform integrations across Marketo, ON24, Storyblok, Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager.

The role requires 5+ years in digital marketing activation or related fields, strong data literacy, and excellent communication in English.

Qualifications

Bachelor's degree or equivalent combination of education and experience, with min. 5+ years of experience in digital marketing activation, marketing operations, marketing technology, or a related field.
Advanced expertise across enterprise marketing platforms including Marketo, ON24, Storyblok, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, and related technologies.
Demonstrated ability to troubleshoot complex technical issues and understand integrations, APIs, and platform dependencies.
Strong analytical and data literacy skills, with experience validating campaign tracking, attribution, and reporting.
Excellent communication skills with the ability to translate technical concepts for non-technical audiences across all levels of the organization.
Professional proficiency in English

Responsibilities

Lead execution of complex multi-channel digital marketing initiatives across enterprise marketing platforms, establishing and maintaining activation standards, governance, quality assurance processes, and compliance protocols.
Serve as the enterprise technical expert and escalation point for complex platform issues, campaign challenges, and integration-related concerns, translating platform capabilities into effective activation recommendations and solutions.
Manage high-priority and strategic campaign launches while ensuring execution accuracy, scalability, and adherence to established standards, including validating campaign tracking, attribution models, and measurement accuracy.
Partner with Analytics and Marketing Operations to ensure data governance, reporting integrity, and measurement consistency, while identifying and recommending process improvements and automation opportunities that improve quality and scalability.
Create, maintain, and continuously improve platform documentation, operational playbooks, training materials, and standard operating procedures, recommending platform enhancements based on operational expertise.
Operate as a trusted advisor and innovative thought leader, mentoring and coaching team members, supporting onboarding and skill development, and contributing significantly to the overall growth and quality of the department.