Digital Marketing Specialist

atqleads; Poland; On-site; PLN 169,923 - 254,885; Full time

Job summary

atqleads is looking for a results-driven Digital Marketing Specialist based in Poland. This role involves developing and optimizing marketing campaigns across email, social media, SEO/SEM, and paid advertising. The successful candidate will have over 5 years of experience in digital marketing and a strong command of analytics tools. Key responsibilities include defining strategies, monitoring campaigns, and ensuring impactful messaging. This is an exciting opportunity to drive brand awareness and engagement through innovative approaches.

Qualifications

• 5+ years of experience in digital marketing with proven success in campaign management and performance optimization.
• Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies.
• Excellent English written and verbal communication skills with attention to detail.

Responsibilities

• Develop and implement comprehensive digital marketing strategies across multiple channels.
• Monitor, analyze, and report on campaign performance using digital tools.
• Optimize digital content and landing pages for improved conversion rates.

Skills

Digital marketing tools

Analytics

Email marketing

SEO/SEM

A/B testing

CRM systems

Conversion rate optimization

Framer

AI and automation tools

Education

Bachelor’s degree in Marketing, Communications, Business, or a related field

Tools

Google Analytics

Google Ads

Meta Ads

Mailchimp

HubSpot

SEO tools

Job description

We are seeking a results-driven Digital Marketing Specialist to develop, execute, and optimize integrated digital marketing campaigns across multiple channels. This role is critical in driving brand awareness, lead generation, and customer engagement through data-informed strategies. The ideal candidate will possess a strong command of digital marketing tools, analytics, and emerging trends, with a proven ability to deliver measurable growth. You will collaborate closely with cross-functional teams to align marketing initiatives with business goals and ensure consistent, high-impact messaging across all digital touchpoints.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies across email, social media, SEO/SEM, and paid advertising platforms
  
• Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Meta Ads Manager, and CRM systems
  
• Optimize digital content and landing pages for conversion rate improvement and user experience
  
• Manage and grow email marketing campaigns, including segmentation, automation, and A/B testing
  
• Conduct market and competitor research to identify opportunities and inform strategy
  
• Collaborate with design and content teams to produce compelling, on-brand digital assets
  
• Stay up to date with industry trends, platform updates, and best practices in digital marketing
  

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field
  
• 5+ years of experience in digital marketing, with proven success in campaign management and performance optimization
  
• Proficiency with Google Analytics, Google Ads, Meta Ads, email marketing platforms (e.g., Mailchimp, HubSpot), and SEO tools
  
• Strong understanding of conversion rate optimization (CRO) and A/B testing methodologies
  
• Excellent English written and verbal communication skills, with attention to detail and analytical mindset
  
• Ability to manage multiple projects simultaneously in a fast-paced environment
  
• Experience with marketing automation and CRM systems is a plus
  
• Experience with Framer is a plus
  
• Experience with AI and automation tool such as Make and Zapier is a plus.