Senior Customer Activation Lead — Growth & Analytics

Haleon; Warszawa; Hybrid; PLN 1,288,000 - 1,772,000; Full time

Benefits offered by this job

Hybrid work

Annual bonus

Private medical care

Learning & development support

Job summary

Haleon in Warsaw, Poland, seeks a Senior Customer Activation Manager to orchestrate activation initiatives across channels, collaborating with Marketing, Sales, and NRM to drive brand performance and growth for Haleon’s consumer healthcare brands.

You will analyze data, translate insights into activation plans, manage cross-functional projects with agile methods, and lead tools like Excel and Power BI to optimize ROI and sales targets.

Qualifications

• Min. 5 years of success proven experience in customer activation, shopper, category activation, or NRM function in consumer healthcare or pharmaceutical industry.
• Analytical mindset with ability to interpret data, draw conclusions and translate them into strategic, actionable plans.
• Proficiency in MS Excel.
• Experience working with IQVIA or Nielsen data.
• Ability to work with Power BI reports.
• Project management skills.
• Solid communication, negotiation, presentation and stakeholder management skills.
• Fluent written and spoken Polish and English.

Responsibilities

• Develop and manage annual and quarterly activation calendars for Haleon brands across channels and customers.
• Translate brand and category strategies into activation plans aligned with priorities and sales targets.
• Collaborate with Customer Marketing, Sales, and Category teams to design workplans for execution of key in-store and digital activations.
• Monitor and optimize activation performance based on KPIs i.e. ROI, uplift and other business metrics.
• Lead cross-functional activation projects using agile principles (e.g., sprint planning, retrospectives), managing timelines, budgets, and stakeholder alignment.
• Act as a key liaison between commercial teams, including office and field based.

Skills

5+ years exp

Analytical mindset

MS Excel

IQVIA/Nielsen data

Power BI

Project management

Communication skills

Polish & English

Job description

Haleon in Warsaw, Poland, seeks a Senior Customer Activation Manager to orchestrate activation initiatives across channels, collaborating with Marketing, Sales, and NRM to drive brand performance and growth for Haleon’s consumer healthcare brands.

You will analyze data, translate insights into activation plans, manage cross-functional projects with agile methods, and lead tools like Excel and Power BI to optimize ROI and sales targets.