Senior Business Analyst

WM Reply; Kraków; On-site; PLN 90,000 - 140,000; Full time

Job summary

Accelerator 365, part of Reply, a global technology group, seeks a Business Analyst in Kraków to support growth across project management, account management, and customer success. You’ll work with the management team on analysis and reporting behind commercial decisions.

You’ll conduct market analysis, identify target sectors, research accounts, engage with senior contacts, prepare qualified meetings, track competitors, and generate pipeline reports to inform strategy.

Qualifications

• Degree educated in a technology related subject (computer science, information systems, software engineering, or similar).
• Four or more years experience in a research, analysis, or market-facing role.
• Strong research skills to build an accurate picture of organisations from limited information.
• Confident opening conversations with senior people at organisations we have not worked with before.
• Excellent verbal and written English communication skills.
• Ability to work to measurable targets and report progress openly.
• Self-directed and able to own a workstream as part of a distributed team.

Responsibilities

• Market analysis, building and maintaining a view of sectors and organisations that fit our products, and prioritising where to focus
• Target account and contact research, building structured account lists and keeping CRM data accurate
• Initial engagement with target contacts, opening conversations, understanding their situation, and assessing fit
• Preparing and booking qualified meetings for the management team with background research
• Competitor and positioning analysis, tracking how alternatives are presented and feeding insights back into messaging
• Pipeline and activity reporting, showing what has been tried, what works, and where effort should be invested
• Working with management to refine our approach based on data insights

Skills

Market analysis

Account research

CRM data accuracy

Engagement outreach

Meeting preparation

Competitor analysis

Pipeline reporting

Data-driven decisions

Education

Technology-related degree

Tools

CRM

Job description

Accelerator 365 is part of Reply, a global technology group of over 16,000 specialists working across cutting-edge digital, cloud, and AI solutions. Within that network, we’re a focused, ambitious team building a suite of over 30 plug-and-play SharePoint intranet applications, trusted by more than 170 organisations worldwide, including some of the world’s most recognisable brands. Our products help companies create modern, engaging digital workplaces without the complexity of bespoke development. We’re growing, and this is a great time to join us.

We’re looking for a Business Analyst to support the next stage of that growth. The role spans project management, account management, and customer success, working closely with existing customers and with the management team on the analysis and reporting behind commercial decisions.

The role

Here’s what you can expect to get up to…

• Market analysis, building and maintaining a view of the sectors and organisations that fit our products, and prioritising where we should focus
• Target account and contact research, building structured account lists and keeping the underlying data accurate and current in our CRM
• Initial engagement with target contacts, opening conversations, understanding their situation, and assessing whether there is a genuine fit
• Preparing and booking qualified meetings for the management team, including the background research needed to make those conversations useful
• Competitor and positioning analysis, tracking how alternative products are presented and feeding that back into our messaging
• Pipeline and activity reporting, showing what has been tried, what is working, and where effort is best invested
• Working with the management team to refine our approach based on what the data shows

What’s needed?

• Degree educated in a technology related subject, such as computer science, information systems, software engineering, or similar
• Four or more years experience in a research, analysis, or market-facing role
• Strong research skills, able to build an accurate picture of an organisation from limited information
• Confident opening conversations with senior people at organisations we have not worked with before
• Excellent verbal and written English communication skills, with spoken English to a high standard
• Comfortable working to measurable targets and reporting openly on progress
• Self-directed, able to own a workstream with limited supervision as part of a distributed team