Senior Brand Activation Manager - PL & Baltics

The Coca-Cola Company; Warszawa; Hybride; PLN 227 000 - 359 000; Plein temps

Avantages offerts par ce poste

Medical benefits

Annual incentive program

Résumé du poste

The Coca-Cola Company in Warsaw, Poland, leads senior brand management for Poland & Baltics, translating central strategies into local activation across multiple markets. This role requires cross-cultural execution, strong analytics, and collaboration with bottlers to drive consumer relevance and commercial growth.

The Senior Manager will adapt campaigns, manage stakeholder expectations, and ensure timely activation while maintaining brand governance and VIS standards.

Qualifications

• Bachelor's degree in marketing, business, or related field.
• 6–8 years of experience in brand management, consumer marketing, or FMCG.
• Fluent in English; Polish and/or a Baltic language is an advantage.

Responsabilités

• Adapt centrally developed brand strategies into market relevant activation plans for Poland & Baltics.
• Execute brand campaigns across digital, social, experiential, shopper, and instore environments.
• Coordinate cross functional preparation—including packaging, supply chain, RGM, shopper, and customer activation.
• Track performance and share learnings with central and local teams.

Connaissances

Brand Strategy

Agile

Data Insights

Market Segmentation

Multichannel Activation

Storytelling

Audience Engagement

Influencer Marketing

Negotiation

Formation

Bachelor's degree in marketing, business, or related field

Description du poste

The Coca-Cola Company in Warsaw, Poland, leads senior brand management for Poland & Baltics, translating central strategies into local activation across multiple markets. This role requires cross-cultural execution, strong analytics, and collaboration with bottlers to drive consumer relevance and commercial growth.

The Senior Manager will adapt campaigns, manage stakeholder expectations, and ensure timely activation while maintaining brand governance and VIS standards.