Brand Activation Lead - Full-Funnel Growth in Europe

Randstad Polska Sp. z o.o.; Warszawa; Sur place; PLN 180 000 - 240 000; Plein temps

Résumé du poste

Randstad Polska Sp. z o.o. seeks a Brand Activation Manager to own the strategic brand for a product category across European markets, blending traditional FMCG brand management with performance marketing and digital activation.

You will run full-funnel campaigns across paid, owned and earned channels to drive conversion, manage a content pipeline and collaborate with E‑Commerce and NPD teams in a global FMCG setting.

Qualifications

• Bachelor’s degree required; an MBA or postgraduate marketing degree is highly preferred.
• 5–7 years of brand or marketing management experience within FMCG or consumer goods.
• Proven, hands‑on experience running full‑funnel performance campaigns and paid social ads (Meta, TikTok, YouTube).
• Experience with Amazon A++ content guidelines and familiarity with utilizing AI content workflows to increase production velocity.
• Strong capability in tracking marketing budgets, analysing sell‑through data, and executing multi‑market cross‑functional programmes.

Responsabilités

• Own and develop the brand and trade marketing strategies for your category, tracking brand health KPIs and analyzing market trends and consumer insights.
• Plan and execute digital marketing campaigns from top‑of‑funnel awareness to bottom‑of‑funnel conversion. Manage paid media activations across Meta, TikTok, and YouTube with clear ROAS, CVR, and CPL targets.
• Lead the social commerce content strategy, briefing creators and influencers. Manage a dedicated AI Content Intern to produce high‑volume, brand‑compliant digital assets at scale.
• Partner with the E‑Commerce team to supply conversion‑optimised brand assets, including Amazon A++ content and PDP elements.
• Lead consumer‑facing elements of New Product Developments, including positioning, naming, packaging briefs, and launch campaigns. Coordinate integrated marketing campaigns (ATL, BTL, trade, and digital) across agency partners.

Connaissances

Full-funnel campaigns

Paid social ads

Meta

TikTok

YouTube

Amazon A++ content

AI content workflows

Budget tracking

Sell-through analysis

Cross-functional programs

Formation

Bachelor's degree

MBA or postgraduate marketing degree

Description du poste

Randstad Polska Sp. z o.o. seeks a Brand Activation Manager to own the strategic brand for a product category across European markets, blending traditional FMCG brand management with performance marketing and digital activation.

You will run full-funnel campaigns across paid, owned and earned channels to drive conversion, manage a content pipeline and collaborate with E‑Commerce and NPD teams in a global FMCG setting.