Sales Manager

Allen Recruitment; Warszawa; On-site; PLN 389,000 - 649,000; Full time

Job summary

Allen Recruitment seeks a German-speaking sales leader to build and scale the German market from Poland, then expand to Austria, Switzerland, Poland and Scandinavia. You will own the market launch, win first references, and create a scalable go-to-market plan with a focus on direct and indirect channels.

You’ll manage end-to-end sales—from prospecting to close—while aligning with leadership on positioning, pricing, and expansion strategy.

Qualifications

• Proven B2B hunter with consistent new-logo wins.
• Ability to run full sales cycle end-to-end from cold outreach to close.
• Experience with distributor / reseller models is a strong advantage.
• Product-led selling background preferred.
• Languages: fluent German + fluent/professional English.
• Based in Poland and willing to travel.

Responsibilities

• Win new business in Germany: prospect, qualify, pitch, negotiate, close.
• Open doors with large multi-site organisations and key decision makers.
• Build and manage an indirect channel: identify, recruit, and drive performance with resellers/distributors.
• Create the go-to-market playbook for Germany (messaging, target segments, activity cadence, pipeline discipline).
• Provide market feedback to leadership on positioning, pricing, and channel strategy.
• Prepare and support the next phase: Northern Europe expansion (Poland, Austria, Switzerland and Scandinavia) once Germany is delivering.

Skills

Hunter mindset

End-to-end sales

Independent in build phase

Distributor / reseller experience

Product-led selling

German language

English language

Job description

The opportunity (build Germany from Poland, then grow your scope)

This is a true “market maker” role for a hungry German speaking, high-output sales professional who wants ownership, autonomy, and a visible growth runway. You’ll launch and scale the German market for a new entrant, land the first reference customers, and—once Germany is performing—expand into Austria, Switzerland, Poland and then Scandinaviaas the next phase of the plan.

Company context (innovation + private equity growth agenda)

The business has an innovative, technical solution aimed at the hygiene / odour marketplace, built to solve a real operational problem for multi-site customers. Backed by leading private equity, the company is now entering its next growth phase with a clear mandate: accelerate customer acquisition and build momentum in Europe. Germany is the immediate priority market.

What you’ll do

• Win new business in Germany: prospect, qualify, pitch, negotiate, close
• Open doors with large multi-site organisations and key decision makers
• Build and manage an indirect channel: identify, recruit, and drive performance with resellers/distributors (including making tough calls when performance isn’t there)
• Create the go-to-market playbook for Germany (messaging, target segments, activity cadence, pipeline discipline)
• Provide market feedback to leadership on positioning, pricing, and channel strategy
• Prepare and support the next phase: Northern Europe expansion (Poland, Austria, Switzerland and Scandinavia) once Germany is delivering

What you’ll sell

A technical, differentiated hygiene/odour-control solution with a strong “need + ROI” story and repeat deployment potential. Typical target environments include washroom/hygiene service providers, multi-site operators, hospitality, and other high-sensitivity hygiene contexts—via both direct sales and partner networks.

What we’re looking for

• Proven B2B hunter mindset with consistent new-logo wins
• Strong ability to run a full sales cycle end-to-end (from cold outreach to close)
• Comfortable operating independently in a build phase (no inherited book of business)
• Experience with distributor / reseller models is a strong advantage
• “Product-led” selling background preferred (vs very long, complex services-only cycles)
• Languages: fluent German + fluent/professional English (both required)
• Based in Poland and willing to travel

Why high performers take this role

• Blank canvas in Germany + real authority to build something meaningful
• Direct alignment to a private-equity growth plan (high visibility, strong urgency, quick decisions)
• Clear runway to broaden territory into Austria, Switzerland, Poland and Scandinavia
• A compensation structure designed to attract top talent (with a strong emphasis on fixed pay), plus upside linked to new business impact