Head of DACH room home_work

Sun.Store; Warszawa; On-site; PLN 299,914 - 385,604; Full time

Job summary

Sun.Store is seeking a Market Expansion Manager to lead its growth and presence in Germany. This pivotal role involves developing strategies for the marketplace, ensuring product localization, and fostering key partnerships in a crucial renewable energy market.

Candidates should have a strong proficiency in German (C2) and English, with over 5 years of experience in market development and a deep understanding of e-commerce dynamics.

This position offers a hybrid work model based in Warsaw, Poland, and the chance to impact a rapidly growing startup in the photovoltaics sector.

Qualifications

• 5+ years of experience in market development or strategic marketing.
• Experience in market development for the German market.
• Strong understanding of e-commerce and marketplace dynamics.

Responsibilities

• Develop and execute a go-to-market strategy in Germany.
• Analyze local market needs for product localization.
• Source and onboard suppliers in the DACH region.
• Design localized marketing campaigns.
• Monitor local market trends and regulatory changes.

Skills

German proficiency (C2)

English proficiency (business level)

Analytical skills

Presentation skills

Job description

We’re looking for an ambitious, commercially driven professional to lead the growth and expansion of our marketplace in Germany.

This is a key role focused on building market presence, driving adoption, developing strategic partnerships, and shaping our local go-to-market strategy in one of Europe’s most important renewable energy markets.

Position: Market Expansion Manager – Germany (DACH)

What you’ll be doing:

Marketplace Expansion: Develop and execute a comprehensive go-to-market strategy to drive the expansion and adoption of the sun.store marketplace in Germany.

Product Localization: Analyze local market needs and user feedback to adapt the sun.store platform (features, UX, commercial terms) specifically for the German market.

Supply Side Development: Actively source and onboard local suppliers, distributors, and manufacturers in the DACH region to expand the product offering on the platform.

Marketing & Brand Awareness: Design and oversee dedicated, localized marketing campaigns. Collaborate with the marketing team to improve local SEO, content strategy, and overall brand visibility in Germany.

Industry Representation: Act as the primary market expert and brand ambassador, representing sun.store at industry conferences, trade fairs, expert panels, webinars, and in local press/media.

Market Intelligence: Monitor and analyze local market trends, regulatory changes, and competitor activities to identify growth opportunities and inform strategic decisions.

Key Account Support: Provide strategic support to the central sales team in managing relationships and negotiations with key accounts (large enterprise clients) in the German market.

What we’re looking for:

Native or near-native proficiency in German (C2) is mandatory, along with proficiency in English at a business level (written and spoken).

Readiness to work in a hybrid model from our office in Warsaw, Poland.

Minimum 5+ years of experience in market development, e-commerce/marketplace management, or strategic marketing, ideally with a focus on the German market.

Deep understanding of marketplace dynamics (balancing supply and demand) and digital platforms.

Experience in fast-paced, high-growth companies, ideally combined with trading/commercial companies or B2B marketplaces.

Knowledge of the renewable energy sector, specifically photovoltaics (PV), is a strong asset.

Excellent analytical and problem-solving skills with the ability to translate market data into actionable business and product insights.

Strong presentation and public speaking skills, with experience representing a company in the media or at industry events.

Willingness to travel to Germany for industry events, conferences, and key partner meetings.

What we offer :

Extremely interesting, challenging role and possibility to have a real impact on building a new brand from scratch.

Working in one of the disruptive startups in the rapidly growing photovoltaics industry, with stable investment from industry-originated mother company.

Flexibility in shaping own career path with the growth of our business operations.

Truly international environment, creative and dynamic team of professionals.

If this sounds like the right challenge — or you know someone who would be a great fit — feel free to reach out!