Senior AI-Native PPC Lead: Automation & Growth

Greenhouse Software, Inc.; Warszawa; Remote; PLN 394,000 - 656,000; Full time

Job summary

Groupon is seeking a Senior PPC Specialist to drive AI-native paid search strategies across North America and international markets from Prague to Warsaw. You will own large-scale accounts, optimize bids, and build automation with Google Ads Scripts, the Ads API, and Python.

You will collaborate with the SEM Lead, Automation and Analytics teams, and Finance to connect spend decisions to outcomes while exploring AI surfaces and pilots to shape the future of paid search.

Qualifications

• In-depth knowledge of Google Ads across campaign types.
• Ability to connect spend decisions to business outcomes and explain to Finance.
• Experience with automation and scripting in PPC workflows.
• Interest in AI-driven transformation of paid search.

Responsibilities

• Own North American Non-Brand and Shopping accounts: structure, bidding, budgets, feeds.
• Bid on value using per-category models and measure lift.
• Build automation using Google Ads Scripts, Ads API, Python and AI tooling.
• Evaluate AI Max, Demand Gen and Performance Max pilots and contribute to strategy.
• Ensure feed and Merchant Center quality and retargeting workflows.

Skills

Google Ads expertise

Structured problem-solving

English fluency

Financial decision communication

Tools

Python

Google Ads Scripts

Google Ads API

Job description

Groupon is seeking a Senior PPC Specialist to drive AI-native paid search strategies across North America and international markets from Prague to Warsaw. You will own large-scale accounts, optimize bids, and build automation with Google Ads Scripts, the Ads API, and Python.

You will collaborate with the SEM Lead, Automation and Analytics teams, and Finance to connect spend decisions to outcomes while exploring AI surfaces and pilots to shape the future of paid search.