Growth PPC & App Marketing Specialist

Solid; Polska; Hybrid; PLN 180,000 - 290,000; Full time

Job summary

Solid is seeking a senior performance marketer to own and optimize paid campaigns for ecommerce and apps in a fast-paced environment. You will lead Google Ads, Meta Ads, and feed optimization, focusing on ROAS, CAC, and profitability across markets.

Ideal candidates have 3+ years with GTM, GA4, and mobile attribution, plus hands-on experience with Shopping, Performance Max, and dynamic remarketing. This role demands strong analytics and data-driven decisions.

Qualifications

• 3+ years hands-on with GTM (web & server-side), GA4, Google Search Console.
• Hands-on experience in ecommerce performance marketing.
• Hands-on experience in mobile app user acquisition and promotion.
• Strong experience with Google Ads, Meta Ads, Google Merchant Center, Google Shopping, Performance Max, App Campaigns.
• Experience with product feeds, catalogues, dynamic remarketing.
• Experience optimizing campaigns for installs and post-install events.
• Good understanding of GA4 and conversion tracking.
• Experience with Firebase, AppsFlyer, or Adjust; mobile attribution.
• Strong understanding of ecommerce and mobile app acquisition funnels.
• Ability to optimize based on business metrics, not just CPC, CPM, CTR, or installs.
• Strong analytical and data-driven decision-making skills.
• Experience managing and scaling significant ad budgets.
• Experience with feed management tools and large ecommerce catalogues.
• Strong knowledge of ecommerce metrics: ROAS, Revenue, CAC, CPA, CR, AOV, LTV, MER.
• Experience with Shopping performance and product-level profitability.
• Strong knowledge of mobile metrics: CPI, CPA, LTV, ROAS, Retention, Subscription Rate.
• Experience analyzing full app funnel: Install-to-Registration, Install-to-Purchase, in-app events.
• English — Upper-Intermediate+.

Responsibilities

• Planning, launching, and optimizing paid campaigns for ecommerce and mobile apps.
• Managing Google Ads: Search, Shopping, Performance Max, Remarketing, App Campaigns.
• Managing Meta Ads: e-commerce, catalogue sales, remarketing, app installs, in-app conversions.
• Managing Google Merchant Center and product feeds.
• Optimizing Shopping and Performance Max based on revenue, ROAS, CAC, and profitability.
• Working with product catalogues, dynamic remarketing, and feed optimization.
• Launching and scaling mobile app acquisition campaigns.
• Optimizing app campaigns for installs and deeper in-app events (registration, trial, subscription, purchase).
• Analyzing performance across the full customer journey.
• Monitoring key ecommerce metrics: ROAS, CAC, CPA, Conversion Rate, AOV, revenue.
• Monitoring app metrics: CPI, CPA, ROAS, retention, LTV, in-app conversion rates.
• Testing new campaign structures, audiences, bidding strategies, creatives, and offers.
• Managing and allocating ad budgets across channels, markets, and products.
• Identifying scaling opportunities while maintaining target performance.
• Collaborating with analytics, creative, and dev teams to improve tracking and performance.
• Preparing clear recommendations and action plans based on campaign results.

Skills

GTM

GA4

Google Ads

Meta Ads

Google Merchant Center

Shopping

Performance Max

App Campaigns

Dynamic remarketing

Mobile attribution

Data analysis

Budget management

Tools

Firebase

AppsFlyer

Adjust

Job description

Solid is seeking a senior performance marketer to own and optimize paid campaigns for ecommerce and apps in a fast-paced environment. You will lead Google Ads, Meta Ads, and feed optimization, focusing on ROAS, CAC, and profitability across markets.

Ideal candidates have 3+ years with GTM, GA4, and mobile attribution, plus hands-on experience with Shopping, Performance Max, and dynamic remarketing. This role demands strong analytics and data-driven decisions.