Remote B2B SaaS Marketing Leader | Growth & Brand

tidiocareer; Polska; Hybrid; PLN 357,000 - 413,000; Full time

Benefits offered by this job

Remote/hybrid work

Wellness benefit

Private medical care

Mental well-being program

e-book/audiobook service access

Team offsites

Job summary

Tidio is seeking a hands-on B2B SaaS marketing leader to connect strategy with execution from Poland. You will own positioning, campaigns, and go-to-market, guiding the team to deliver impact at scale.

You’ll lead a 5–10 person marketing team, align Brand, Product Marketing, Design, and campaigns with company goals, and drive demand across paid, events, web, content, and social channels. Remote or hybrid work from our Warsaw/Szczecin footprint, with strong focus on measurable results,

Qualifications

• Design campaign strategies that orchestrate demand across channels.
• Experience in B2B SaaS environments with GTM models.
• Align brand, product marketing, and GTM into a single narrative.
• Strong foundations in product marketing, positioning, messaging, ICP.
• Proven leadership of 3–10 person teams with clear direction.

Responsibilities

• Own the marketing strategy and priorities across Brand, Product Marketing, Design, and campaigns.
• Lead a 5–10 person team with clear ownership and workflows.
• Plan and execute integrated B2B SaaS campaigns across paid, events, web, content, social, and partner channels.
• Own product positioning, messaging, ICP, and value propositions across touchpoints.
• Lead go-to-market for product launches and feature releases with cross‑functional partners.
• Oversee brand evolution and coordination with external agencies and timelines.
• Own marketing performance and operations, including the P&L and KPIs.

Skills

Campaign strategy

Demand generation

B2B SaaS marketing

Go-to-market

Team leadership

Brand evolution

Job description

Tidio is seeking a hands-on B2B SaaS marketing leader to connect strategy with execution from Poland. You will own positioning, campaigns, and go-to-market, guiding the team to deliver impact at scale.

You’ll lead a 5–10 person marketing team, align Brand, Product Marketing, Design, and campaigns with company goals, and drive demand across paid, events, web, content, and social channels. Remote or hybrid work from our Warsaw/Szczecin footprint, with strong focus on measurable results,