Head of Marketing (B2B SaaS)

tidiocareer; Polska; Hybrid; PLN 357,000 - 413,000; Full time

Benefits offered by this job

Remote/hybrid work

Wellness benefit

Private medical care

Mental well-being program

e-book/audiobook service access

Team offsites

Job summary

Tidio is seeking a hands-on B2B SaaS marketing leader to connect strategy with execution from Poland. You will own positioning, campaigns, and go-to-market, guiding the team to deliver impact at scale.

You’ll lead a 5–10 person marketing team, align Brand, Product Marketing, Design, and campaigns with company goals, and drive demand across paid, events, web, content, and social channels. Remote or hybrid work from our Warsaw/Szczecin footprint, with strong focus on measurable results,

Qualifications

• Design campaign strategies that orchestrate demand across channels.
• Experience in B2B SaaS environments with GTM models.
• Align brand, product marketing, and GTM into a single narrative.
• Strong foundations in product marketing, positioning, messaging, ICP.
• Proven leadership of 3–10 person teams with clear direction.

Responsibilities

• Own the marketing strategy and priorities across Brand, Product Marketing, Design, and campaigns.
• Lead a 5–10 person team with clear ownership and workflows.
• Plan and execute integrated B2B SaaS campaigns across paid, events, web, content, social, and partner channels.
• Own product positioning, messaging, ICP, and value propositions across touchpoints.
• Lead go-to-market for product launches and feature releases with cross‑functional partners.
• Oversee brand evolution and coordination with external agencies and timelines.
• Own marketing performance and operations, including the P&L and KPIs.

Skills

Campaign strategy

Demand generation

B2B SaaS marketing

Go-to-market

Team leadership

Brand evolution

Job description

Location: Poland, remote.

Salary: PLN 32.000 - PLN 37.000 on a B2B contract | PLN 26.500 - PLN 30.700 gross on UoP

Tidio is the customer service platform that aligns AI and people, so businesses can scale without losing trust or the human touch. Our goal is to help entrepreneurs grow by making customer service more efficient while keeping it helpful.

Working at Tidio means impacting thousands of companies and millions of their users. But our clients are not the only ones who can grow with us. By joining Tidio, you can grow, too!

Lyro, one of our flagship AI products, is to customer service what Claude is to AI — a customer service platform that lets teams build, test, and deploy customer service agents anywhere.

A few facts about us:

• Our product is one of the world's leading AI customer service solutions, and our goal is to become no. 1
• We are among the Top 50 AI and Customer Service Products in G2’s Best Software Awards 2024.
• We currently rate at 4.7/5 in both Shopify and G2.
• Our ML team was among the first in the world to launch an AI agent (Lyro) for customer service!
• Every month, our widget is viewed by 350 million unique users, which is 4% of the global population.
• Currently, we hire over 150 fantastic people.

We’re looking for a hands‑on B2B SaaS marketing leader who can connect strategy with execution. You’ll own how we position and take our products to market, build campaigns that generate demand, evolve our brands, and lead the team through the next stage of growth.

As a Head of Marketing at Tidio, you will

• Own the marketing strategy and priorities, aligning Brand, Product Marketing, Design, campaigns, and go‑to‑market with company goals.
• Lead and develop a 5‑10 person team, setting clear ownership, standards, workflows, and priorities across Brand, Product Marketing, Design, and Web.
• Plan and execute integrated B2B SaaS campaigns across paid, events, web, content, social media, and partner channels, connecting activity to clear business outcomes.
• Own product positioning, messaging, ICP, and value propositions, ensuring a consistent narrative across the website, campaigns, sales, product launches, and customer touchpoints.
• Lead go‑to‑market for product launches and feature releases, partnering closely with Product, Sales, and other teams from strategy through execution.
• Lead brand evolution and rebranding initiatives across three brands, managing external agencies, creative direction, timelines, quality, and final delivery.
• Own marketing performance and operations, including the P&L, KPIs, planning, and regular company‑wide marketing updates — while staying close to the work and execution.

You are a great fit if you have:

• Experience designing campaign strategies that orchestrate demand, connecting multiple channels into one coherent system
• Experience in B2B SaaS environments, ideally in at least two companies, with a strong understanding of go‑to‑market models and how they evolve with scale
• Ability to align brand, product marketing, and go‑to‑market into one consistent narrative across all touchpoints
• Strong foundations in Product Marketing - you know best practices in defining positioning, messaging, and ICP clarity
• Proven track record of leading brand evolution strategy or rebranding initiatives, from direction to execution - ideally backed with a portfolio
• Experience operating at Head level (or equivalent scope), ideally in a hands‑on environment where you’ve stayed close to both strategy and execution
• Experience leading teams of 3‑10 people, including a mix of specialists, leads, and managers
• A passionate leader who genuinely enjoys building and guiding teams - with a track record of providing alignment, hiring great people, and earning credibility through clear direction, consistent decisions, and high standards

We’d like to offer you:

• A unique opportunity to shape our positioning, campaigns, product launches, and brand evolution, with the freedom to turn ideas into action and see their impact on the business.
• Lead marketing role for a Polish‑founded company operating globally at the forefront of AI‑powered customer service.
• Work closely with C‑level and business leaders in a flat, fast‑moving environment where marketing has a real voice in company strategy and growth.
• Remote or hybrid work model from our Warsaw/Szczecin office.
• Sport & wellness benefit — no extra charge.
• Private medical care — no extra charge.
• Mental well‑being program, including individual therapy sessions and resources for employees.
• Free access to one of the most popular e‑book and audiobook services.
• Regular social events, including company‑wide offsites and team events.
• Individual work tools — MacBook Pro, Dell monitor, JBL headphones, and the flexibility to tailor your setup to your needs.

Diversity Statement

One of Tidio’s core values is to play fair. Therefore, we treat all candidates equally. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status. This means recruitment and selection of talent to Tidio is only based on individual merit and qualifications directly related to professional competence.

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