Remote B2B Cold Email Campaign Strategist

Business Financial Group; Poland; Remote; PLN 71,000 - 107,000; Part time

Job summary

Business Financial Group is seeking a B2B Lead Generation specialist to own strategy and execution of U.S. outbound email campaigns. This hands-on role focuses on deliverability, testing, optimization, and turning targeted outreach into MQLs, SQLs, and booked conversations.

The position is remote with India-based engagement, part-time freelance, approx 10-15 hours weekly, with scheduled U.S. Eastern overlap.

Qualifications

• 3+ years of demonstrable B2B cold email campaign management targeting U.S. businesses.
• Hands-on Instantly experience; familiarity with Seamless AI and Inframail or equivalents.
• Understanding of DNS authentication, mailbox health, bounce control, and cold email compliance.
• Evidence of positive replies, qualified leads, and booked meetings from prior campaigns.
• Strong written English, analytical reporting, documentation, and independent project management.

Responsibilities

• Build industry- and persona-specific prospecting plans and multi-touch sequences in Instantly.
• Configure campaigns, assign accounts, schedule sends, run A/B tests, and optimize by segment.
• Coordinate approved copy with Content Manager and targeting decisions with Sales Manager.
• Use Seamless AI to select decision-makers at companies matching ideal client profile.
• Validate and deduplicate lists; maintain exclusion and opt-out records.
• Document list sources, segmentation, cohorts, and contact quality.
• Audit Inframail domains and mailboxes; verify SPF, DKIM, DMARC.
• Monitor bounce rates, complaints, sender reputation; adjust volume safely.
• Maintain truthful sender details and suppression controls.
• Oversee reply categorization and routing; maintain Instantly-to-Zoho attribution.
• Provide weekly KPI reports and maintain campaign SOPs; train staff.

Skills

B2B Cold Email Marketing

Lead Generation

Prospecting

Email Campaign Management

Instantly Platform

Seamless AI

Zoho CRM

Deliverability Management

DNS SPF DKIM DMARC

A/B Testing

Campaign Optimization

Lead List Building

Data Validation

Deduplication

Email Automation

Multi-touch Sequences

Sender Reputation Monitoring

MQL SQL Generation

Campaign Analytics

B2B Sales Outreach

Opt-out Management

U.S. Market Prospecting

Tools

Instantly

Seamless AI

Inframail

Zoho CRM

Job description

Business Financial Group is seeking a B2B Lead Generation specialist to own strategy and execution of U.S. outbound email campaigns. This hands-on role focuses on deliverability, testing, optimization, and turning targeted outreach into MQLs, SQLs, and booked conversations.

The position is remote with India-based engagement, part-time freelance, approx 10-15 hours weekly, with scheduled U.S. Eastern overlap.